Entries Tagged as 'News'
B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto
Join us for a complimentary afternoon seminar and take your business-to-business marketing and lead generation to the next level.
If you are a B2B marketer or are responsible for B2B lead generation, do not miss this free, half-day seminar on March 3, 2010 at the Westin Grand Hotel in Washington, DC or April 3, 2010 at the Crowne Plaza Cabaña Hotel in Palo Alto, CA,
This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
As one of the presenters, I can promise you that you and your fellow attendees will get expert insights into the latest strategies and innovation you can deploy today to get better results and a higher ROI from your marketing.
Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop.
The best part is that B2B Marketing University is 100% pure education for serious B2B marketers. No product pitches. Just learning.
Register today for March 3 in DC.
Register today for April 7 in Palo Alto.
Why attend B2B Marketing University?
Today is a challenging time—and an exciting time—to be a B2B marketer. The impetus for B2B marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Yet change is everywhere. Major forces are provoking evolution in how B2B marketers operate. Meanwhile, significant innovation has brought new tools and capabilities to B2B marketers’ arsenals.
Ask yourself:
- Are you on top of the latest strategies and tactics for lead management, marketing automation and inbound marketing?
- Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers?
- Do you have what it takes to excel in the new B2B marketing environment?
If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing—B2B Marketing University is where you can get answers and take your game to the next level.
Attendees will learn more about what is working best today from top B2B marketing experts including: Carlos and Jay Hidalgo with The Annuitas Group, Adam Needles with Silverpop, (yours truly) Mac McIntosh, and the end-of-day roundtable of additional B2B marketing experts.
Your attendance is free, so why not join us at B2B Marketing University?
Register today for March 3 in DC.
Register today for April 7 in Palo Alto.
B2B Marketing University 2010 Kicks Off March 3 in Washington, DC
If you are a B2B marketer or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand Hotel in Washington, DC.
This all-new-for-2010 session of B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
Join us and take your marketing and lead generation to the next level.
As one of the presenters, I can promise you that you and your fellow attendees will get expert insights into the latest strategies and innovation you can deploy today to get better results and a higher ROI from your marketing.
Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop.
The best part is that B2B Marketing University is 100% pure education for serious B2B marketers. No product pitches. Just learning. Register today.
Why attend B2B Marketing University?
Today is a challenging time—and an exciting time—to be a B2B marketer. The impetus for B2B marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Yet change is everywhere. Major forces are provoking evolution in how B2B marketers operate. Meanwhile, significant innovation has brought new tools and capabilities to B2B marketers’ arsenals.
Ask yourself:
- Are you on top of the latest strategies and tactics for lead management, marketing automation and inbound marketing?
- Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers?
- Do you have what it takes to excel in the new B2B marketing environment?
If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing—B2B Marketing University is where you can get answers and take your game to the next level.
Attendees will learn more about what is working best today from top B2B marketing experts including: Carlos and Jay Hidalgo with The Annuitas Group, Adam Needles with Silverpop, (yours truly) Mac McIntosh, and the end-of-day roundtable of additional B2B marketing experts.
Your attendance is free, so why not join us at B2B Marketing University in Washington, DC, on March 3?
Use this link to learn more or reserve your seat for B2B Marketing University: http://tinyurl.com/ybwscmv
The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book.
My good friend, fellow blogger and B2B marcom consultant Dianna Huff and I are putting together an e-book on the top 10 silly B2B marketing mistakes — and we want you to be part of it! Here’s how:
Use our special survey link to tell us what you think are the top 10 B2B marketing mistakes that others make.
These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school” marketing snafus involving trade shows, print ads, etc.
We will accept your submissions through February 12, 2010 at midnight EST/GMT-5.
Next, we will study the submissions to determine what you, our fellow B2B marketers, think are the top 10 B2B marketing mistakes that other less-enlightened marketers are making.
Then you and others who submitted their lists of silly marketing mistakes will get your names listed in the e-book along with a live link to your blog, Website, or LinkedIn profile.
So what are you waiting for? Submit your top 10 B2B marketing mistakes list right now.
Please share this with your B2B marketing peers. For Retweeting purposes, the Bitly URL is: http://bit.ly/9fsKNr
Industrial Marketers: Is this News Good or Bad?
According to a recent survey of engineering, technical, manufacturing and industrial professionals:
Although the majority expects their companies’ spending to remain flat or down, more than a third (36%) said they expect spending during the second half of 2009 will increase compared to the first half of year.
You can get the free white paper with complete survey results and analysis here.
So is this good news or bad news?
I believe it is good news that more than a third of companies in the industrial sector are expected to increase spending during this second half of 2009.
Some companies are going to get some leads and close some sales as a result of that increased buying. And maybe that expected increase in buying is also a sign that business in the industrial sector is finally starting to improve.
If you’re an industrial marketer I believe your challenge will be identifying the companies which are expected to increase spending. If you can identify them, you can target the recommenders, specifiers and buyers at those companies with marketing and lead generation campaigns designed to find the sales opportunities your salespeople, reps or distributors need.
What are your thoughts on the subject?
Is the expected increase in spending during the second half of the year by a little more than a third of these companies good news? Or is it bad news because just under two thirds of the companies in the industrial marketplace are expected to spend the same or less than they did during the first half? And what do you think your industrial marketing, lead generation and sales peers should do about it?
B2B Marketing Tests Webinar: How to Improve Your Results & Fight for Your Budget
Who? B2B marketers responsible for lead generation.
What? A live webinar, B2B Marketing Tests: How to Improve Results & Fight for Your Budget, presented by Anne Holland with her special guest, B2B lead generation expert Mac McIntosh. (Yes, I’m honored to say that’s me!)
- Discover the top 7 web page and registration form tests to increase your site’s leads by 40%;
- Get invaluable office politics tips for testing success;
- Ask questions and get expert answers during the Q&A portion of the webinar;
- And, if you’re quick, you may get the opportunity to have your lead generation page evaluated live on air during the webinar!
When? On Thursday, Sept 24, 2009 at 2pm Eastern (1 hour)
Where? From any handy computer with broadband Internet access.
Why? Because getting better results from your B2B marketing and lead generation is your key to bigger budgets, more staff and maybe even a promotion and a raise!
How? Register for free here or visit www.whichtestwon.com
NOTE: Attendance is limited to 100 people.
I look forward to having you join us on Thursday, Sept 24, 2009 at 2pm Eastern!
Be my guest for a half-day database marketing conference on February 11, 2009
If you can be in Germantown, Maryland on February 11th, please be my guest for an afternoon conference which is all about database-driven direct marketing.
| What: | The Data Day – A Free Half Day Conference |
| When: | February 11th 2009, 11:30 am to 5:00 pm (lunch included) |
| Where: | Germantown Innovation Center 20271 Goldenrod Lane Germantown, MD |
The day starts with a Speed Networking session facilitated by John Korpela, the business incubator network manager for Montgomery County. Spend a minute with a fellow attendee, then move to the next chair. The final stop is the buffet table for a lunch.
Following lunch, five subject-matter experts will present sessions throughout the afternoon about using data and databases to drive your business, target your marketing, and fuel your sales in today’s tough business environment.
I’m proud to say that I’m one of of the five speakers. My session will be entitled, “Driving more leads and sales with database-driven direct marketing: What’s working best in today’s tough business environment and what to avoid.” You’ll learn which direct marketing strategies and tactics are working best for generating lead and driving sales in today’s challenging business environment, and which you should avoid.
Here’s a sampling of what you’ll get by attending:
- Proven database and direct marketing tips and shortcuts.
- The opportunity to meet and share ideas with fellow marketers.
- A binder full of take-home materials including checklists, templates and how-to guides.
- A bonus gift from Elaunchers.Com: Don’t Gamble With Your Data” – A $250 value.
This information-packed, half-day conference wraps up at 5:00 pm, just in time for you to hit the road for home.
Normally you would have to pay to attend a conference like this, but a generous group of sponsors, including eLaunchers.com, Montgomery College, Staples Business Advantage, and the Production Club of Washington, are picking up the tab instead.
So you and other top corporate, sales and marketing folks from your company can attend for free.
I hope to see you there!
