B2B Marketing Books

I recommend the following books for B2B marketing and sales professionals:

	Writing White Papers: How to Capture Readers and Keep Them Engaged by Michael Stelzner Michael Stelzner has written an authoritative book not just on how the white paper process works but also how to provide solutions and stand out from the crowd. If you follow this link, he gives extra bonuses with every book purchase. You’ll also find related materials such as an e-book version and DVDs if you prefer to watch than read.
	Rivers of Revenue: What to Do When the Money Stops Flowing by Kristin Zhivago Required reading for me and B2B marketing professionals. I’ve known Kristin Zhivago and have been reading her newsletters and columns in leading marketing publications for years. Kristin always cuts through the fog of business, focuses on the essence of a problem, then quickly identifies the right path to a solution. Not easy! But that’s just what she does again in this book.
	Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug
	S.U.R.E.-Fire Direct Response Marketing: Managing Business-to-Business Sales Leads for Bottom-Line Success by Russell M. Kern
	Business Market Management: Understanding, Creating and Delivering Value by James C. Anderson, James A. Narus
	The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly
	The Irresistible Offer : How to Sell Your Product or Service in 3 Seconds or Less by Mark Joyner
	The DNA of Marketing by Ira Kalb The book clearly explains the what, why, when, where and who of marketing in a way that is useful to both the seasoned lifescience or biotechnology marketing professional and to someone who is new to the marketing job and trying to figure out where to start. It’s full of real-life examples and lessons learned that you can put to work right away.