Books
Here are some of the books I recommend to B2B lead generation, marketing and sales professionals:
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The Irresistible Offer : How to Sell Your Product or Service in 3 Seconds or Less by Mark Joyner |
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Rivers of Revenue: What to Do When the Money Stops Flowing by Kristin Zhivago |
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The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly |
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The DNA of Marketing by Ira Kalb |
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Business Market Management: Understanding, Creating and Delivering Value by James C. Anderson, James A. Narus |
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Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug |
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Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan heath |
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renée Mauborgne |
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Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini |
You’ll find additional books for lead generation, marketing and sales professionals on my Amazon.com Listmania list:
