Sales Lead Insights

50 Most Influential People in Sales Lead Management: 2011 Winners announced

50 Most Influential People in Sales Lead Management: 2011 Winners announced. Mac McIntosh makes the list for the third year in a row!

If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

The top 50 in sales lead management: Who do you pick to be on the list?

Don't miss this opportunity to vote for your top three candidates to be among the fifty most influential people in sales lead management in 2011.

If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

How to Improve Your Marketing Automation ROI

A recent research study by Sirius Decisions (sponsored by Marketo), Calculating the Return on Marketing Automation, shares a framework for establishing a return on marketing automation, and discusses why the purchase of a Marketing Automation Platform (MAP) alone - without the proper processes and skills wrapped around it - will likely produce disappointing results.

If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Nominate your candidate today for the SLMA’s2011 “Top 50″ in sales lead management.

Don't miss your opportunity to nominate someone to be among the fifty most influential people in sales lead management in 2011.

If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

B2B telemarketing: An interview with Michael Brown

Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. So I sat down with Michael and asked him what’s new in telemarketing.

If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Meet Meryl Evans, our email copywriting expert. Meryl is a professional writer and editor who specializes in online B2B lead generation and lead nurturing. She helps our clients build and maintain relationships with their prospects and customers through email, newsletters, landing pages, blogs and more. Here are Meryl’s top email copywriting tips:

If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

B2B lead qualification and scoring

The growth of the Internet has changed B2B buyer activity. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales. This is one reason that, on average, only 25% of new leads are sales ready.

If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Bridging the Content Chasm for B-to-B marketing automation and lead generation

It refers to the ascendance of content marketing (especially in B-to-B), and the differential between the current inventory of quality content that most B-to-B companies have, and the amount they need to have to market effectively. I’m expanding the meaning of the Content Chasm to address two other major trends in B-to-B marketing:

If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

B2B marketing automation: An interview with Will Schnabel

More marketers are now taking a strategic view of marketing automation rather than just an operational view. They’re looking at marketing automation’s increasingly robust capabilities and how they can help educate buyers in a way that nurtures relationships… and delivers sales-ready opportunities.

If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Graphic design tips from one of our experts

Meet Kim Getker, one of AcquireB2B’s graphic design experts. Kim designs marketing and campaign materials for our clients including emails, landing pages and other online and offline marketing materials such as “offer” content including white papers, how-to guides, checklists, case studies and presentations. Here are Kim’s Top Three Design Tips:

If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

B2B marketing and lead generation campaigns: Expert tips

Meet Peter Altschuler, AcquireB2B's Creative Director. Peter turns business and sales objectives into provocative, compelling, and highly focused lead generation campaigns. He presents products and services (both online and off) in ways that make sense to customers. In terms they find appealing. In language they understand. Here are Peter’s Top Three Tips about marketing campaigns:

If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Email tips from one of our B2B lead generation and marketing automation experts

We’ll start off with tips from some of the experts who provide our sales lead management consulting, marketing training, marketing automation and lead-generation services. First up is Altaf Shaikh, our email expert. He and his team of email specialists know how to create email campaigns that get delivered, opened, read and acted-upon.

If you'd like to learn more, please use my Contact Form, call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.