What’s a more cost-effective way of making a business-to-business sale? Saving the one-to-one sales calls until the end.
Most of the fastest-growing companies I know don’t rely solely on one-to-one sales contacts to grow their business. Why? Because it’s difficult to find effective salespeople, and often it takes too long for new salespeople to start showing [...]
Are you dialing for dollars or wasting your money with telemarketing?
Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work.
Why? Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue goals:
Scenario A: Forced Labor
They grab a couple of unlucky administrative [...]
Lead generation
Successful B2B marketing includes using a broad range of tactics. This “recipe for success” guide gives you the knowledge how to drive lead generation with:
Relationship marketing
Direct marketing
Online marketing
Events and tradeshows
Educational events
Additional tactics
Lead generation checklist included
Get a head start with the included Sales Lead Generation Checklist to maximize results.
Download my 24-page e-book with proven B2B [...]
Listen to my online interview: “Fill Your Sales Leads Pipeline”
I will be delivering the closing keynote address June 15th, titled: “How to get your CEO, CFO, the folks in sales, your agency and your client to buy into your marketing plan.”
Be sure to attend Mac’s next speaking event at the Direct Marketing to Business Conference on Thursday, April 20th.
Subscribe
in a reader
or browser
