Think of a conference or tradeshow conducted online with presenters, exhibitors and attendees exchanging information and networking from the convenience of their computers.
These “virtual events” can benefit all parties. Attendees don’t have to travel, or even leave their offices. Neither do the speakers and exhibitors. This saves everyone time and money.
And [...]
You’re on the trade show floor, ready to make the most of the time and effort it took to get there. People drift in and out of your booth throughout the day and you’ve got to quickly judge who’s hot and who’s not.
The trick is to start a conversation that will help you determine if [...]
Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way.
Events are a great way to increase leads and move [...]
Imagine that you have a business problem and are evaluating companies to help you solve it. You can choose a generalist that claims to do everything for every scenario or an expert that focuses on solving exactly the kind of problem you have, for companies just like yours, with a track record of success.
I’ll bet [...]
Just got back from a conference?
Keep up the momentum by following up with all those leads and business cards you collected. It’s the first step in turning those prospects into qualified sales-ready opportunities.
Plan ahead
When you set out for the conference, bring along pre-addressed overnight mailers. Send the leads back to the office each night for [...]
“Remote” events such as webinars offer new options for reaching out to and educating buyers at all stages of the lead generation cycle.
Your choice to go live or remote will hinge on several factors, including the time needed to present the information, the needs of the customers or prospects you’re targeting, and the physical locations [...]
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