Listen in for the five steps to managing your B2B sales leads for maximum results.
I emailed you the other day about Michael Stelzner’s great videos about the power of white papers as a lead generation tactic.
New Audio Interview
Michael just interviewed me about how best to manage B2B sales leads for maximum results. I […]
Here’s a follow-up to my previous post Pros and Cons of Remote Events. Even in today’s hyper-connected world, there are good reasons for in-person marketing events such as “lunch-and-learn” seminars. The traditional style of building a relationship with a potential client required you to get in your car, get on a plane, or pick up […]
Think of a conference or tradeshow conducted online with presenters, exhibitors and attendees exchanging information and networking from the convenience of their computers.
These “virtual events” can benefit all parties. Attendees don’t have to travel, or even leave their offices. Neither do the speakers and exhibitors. This saves everyone time and money.
And […]
You’re on the trade show floor, ready to make the most of the time and effort it took to get there. People drift in and out of your booth throughout the day and you’ve got to quickly judge who’s hot and who’s not.
The trick is to start a conversation that will help you determine if […]
Having worked with dozens of large, medium and small companies in planning and promoting their marketing events, I’ve learned what can make events succeed or flop. So when investing your time and money promoting your next event, consider these tips to avoid learning the hard way.
Events are a great way to increase leads and move […]
Imagine that you have a business problem and are evaluating companies to help you solve it. You can choose a generalist that claims to do everything for every scenario or an expert that focuses on solving exactly the kind of problem you have, for companies just like yours, with a track record of success.
I’ll bet […]
Sales Lead Insights is Mac McIntosh's blog about ways to boost your business with B2B marketing and sales lead generation.
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