Have you seen the new definition of marketing from the American Marketing Association (AMA)? I just came across it again while doing some research on the Web and it made me laugh:
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and [...]
You spend time and energy crafting the right marketing messages and content to connect with prospects and clients. Then you find it littered throughout the Internet on trashy websites–or worse, on a competitor’s.
Time to wage war on the offenders? I found a useful blog post listing “100 Tips to Defeat Content Thieves“. Some highlights:
Set up [...]
Successful B2B telemarketers must understand the basics of a successful call: from the opening statement, to engagement and qualification, to close. Each of these stages has techniques and skills that a successful telemarketer must master.
In the opening statement the telemarketer gives his full name and the company name, and explains the reason for the [...]
It’s 9 a.m. Monday morning. Do you know what’s happening with your leads?
Your ultimate goal is to use the information gleaned from lead follow-up results to determine which lead generation sources or lead nurturing approaches are resulting in the most closed sales and revenue for your salespeople. The only way to know is to learn what [...]
If your B2B marketing plans include launching a new product or service, I think you’ll find this interesting.
Schneider Associates, a PR agency in Boston, worked with the Center for Business and Innovation at Babson College to poll B2B marketing and sales executives who recently participated in successful launches.
Here are the study report’s top ten tips [...]
Here’s a marketing formula that’s created solid leads for large, medium and small companies, regardless of their business focus. Finding, nurturing and qualifying sales leads using marketing will increase your bottom line when you’ve got the right process.
Build a clean database
Not every business can or will buy from your company. Gather all the miscellaneous lists [...]
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