A big part of a business-to-business sales lead generation success is
having a database or list of the right companies, and the right contacts
at those companies, to target with your direct marketing.
There are things you can do to minimize the chance that your emails will be filtered out. However, now is also the time to reconsider other direct marketing media, such as postal direct mail, as additional tactics for generating and nurturing prospective customers until you can determine that they are sales-ready.
Still trying to lure in customers by talking about your company instead of your prospect’s needs? Big Mistake. Yet so many B2B marketers continue to “deliver messages” in marketing-speak, and are missing lots of leads as a result.
The guy in this video did something that you, as a B2B marketer, need to pay attention [...]
If you’re like most B2B marketing professionals, you’ve never got enough money for all the marketing you’d like to do. I recommend focusing on driving leads and sales rather than on branding. By investing one-third on online marketing, one-third on database-driven direct marketing, and the remaining one-third on “everything else,” you’ll be able to provide [...]
Have you seen the new definition of marketing from the American Marketing Association (AMA)? I just came across it again while doing some research on the Web and it made me laugh:
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and [...]
You spend time and energy crafting the right marketing messages and content to connect with prospects and clients. Then you find it littered throughout the Internet on trashy websites–or worse, on a competitor’s.
Time to wage war on the offenders? I found a useful blog post listing “100 Tips to Defeat Content Thieves“. Some highlights:
Set up [...]
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