Online marketing articles

The results of a new study of business-to-business search and its role in purchase decisions were just released by Enquiro Search Solutions. This is an update of Enquiro’s 2004 study of B2B search. Here are some key findings:

Vendor websites, along with word of mouth from a colleague or peer, are the top influencers in [...]

Posted by Mac McIntosh on May 23rd, 2007

Filed under: Online marketing • 1 Comment »

Take a fresh look at your company’s website. Does your Web site make it immediately clear what your company does and who it serves?
Does it clearly spell out:
* The products or services your company sells?
* The most common applications for your products or services?
* The types of businesses or institutions you serve? business? education? government?
* [...]

Posted by Mac McIntosh on November 3rd, 2006

Filed under: Online marketing • 1 Comment »

Use this checklist to see if your Web site converts visitors to sales.

Posted by Mac McIntosh on February 15th, 2006

Filed under: B2B marketing tools, Online marketing • 1 Comment »