You spend time and energy crafting the right marketing messages and content to connect with prospects and clients. Then you find it littered throughout the Internet on trashy websites–or worse, on a competitor’s.
Time to wage war on the offenders? I found a useful blog post listing “100 Tips to Defeat Content Thieves“. Some highlights:
Set up […]
You’ve been hearing a lot about blogging for the past few years and you’ve reluctantly concluded that maybe it’s time to join the parade. Company blogs have a place in the B2B marketing arsenal, but only under the right circumstances.
While there are millions of blogs online, consider that the Pew Internet & American Life Project […]
Many viral ads are fun, funny or clever, but few do a good job of really selling the product.
While taking a break after teaching a webinar from my home office, I was watching the top five viral videos that were mentioned in an e-newsletter I subscribe to from Marketing Vox.
When my wife, Andrea, came into […]
Facebook: You either use it or you only have a vague idea what I’m talking about. But it’s a growing presence online and B2C marketers are coming up with ways to leverage the social network to grow and audience of customers or potential customers. Is Facebook also for B2B marketing?
Jeremiah Owyang’s recent article “What the […]
An article by Jack Loechner published on June 5, 2007 in the Center for Media Research’s Research Brief newsletter, entitled Tech Buyers Go Deep For Information and Bite on White Papers, highlights a new research study from KnowledgeStorm, in conjunction with MarketingSherpa which surveyed nearly 3,000 B2B marketers and technology and business professionals in […]
The results of a new study of business-to-business search and its role in purchase decisions were just released by Enquiro Search Solutions. This is an update of Enquiro’s 2004 study of B2B search. Here are some key findings:
Vendor websites, along with word of mouth from a colleague or peer, are the top influencers in […]
Sales Lead Insights is Mac McIntosh's blog about ways to boost your business with B2B marketing and sales lead generation.
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