As part of ongoing lead nurturing, I recommend staying in touch via multiple methods. Email is usually one of those methods.
With email marketing, I recommend aiming for sending something monthly. Why? To stay in mind and in sight as your prospects move from awareness to consideration to purchase, and to increase your chance […]
When B2B marketers get the go-ahead to look into outsourcing sales lead management, some key steps are often overlooked. In a worst-case scenario, a junior person is sent to browse Google, gather a few company names and contact info, then a few phone calls are made and the one chosen is whoever’s friendliest and cheapest. Reviewing […]
Sales lead management outsourcing tips from sales lead expert Mac McIntosh. Hire the right outsourcing sales lead management service.
Sales Lead Insights is Mac McIntosh's blog about ways to boost your business with B2B marketing and sales lead generation.
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