While catching up on my business reading, I noticed an article by Carol Krol, senior reporter in the May 7, 2007 issue of BtoB magazine summarizing a recent research report entitled B-to-B Direct Marketing Benchmarks: From Lead Generation to Customer Retention, 2007 Edition by the Direct Marketing Association (DMA).
According to the research, 42.9% of business-to-business […]
Don’t let the lure of online marketing’s quick response time keep you from generating revenue from paper sent via snail mail.
1. Cover Letter: Include a cover letter whenever you are sending printed materials. Acknowledge the request, give a few bullets of feature/benefit copy and direct the reader to the next action.
2. “Where to Buy”: if […]
I’ve been asked, “How can I cut costs and find a more practical way to get my target market to respond to my direct mail and catalogs?”
First, determine who your best customers are, then target direct marketing efforts at companies who are similar.
Rank current customers by three criteria:
How much revenue they represent How profitable each customer […]
Direct mail marketing is an important method with which to communicate with potential leads. Direct mail marketing can provide awareness of your product or service, and direct mail marketing also keeps your product in the prospect’s mind. Even if they don’t buy now, this is a way to keep in touch until they do.
Specific […]
Sales Lead Insights is Mac McIntosh's blog about ways to boost your business with B2B marketing and sales lead generation.
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