Schedule appointments with yourself in your calendar in block out the time you need to work on your marketing plan. Start planning with an outline. Goals. Strategies for meeting those goals. Tactics for implementing those strategies. Costs. Timing. Owner. Due date. Write the executive summary […]
The “Marketing-for-leads” Approach
Let me show you how I walk through developing a marketing plan. The primary goal of a “marketing for leads” marketing plan is to stimulate prospects or customers to declare themselves interested in your company’s products or services; to generate sales leads that are opportunities for new sales and/or additional sales to existing […]
Did you know?
Most companies report that they lose between 10% and 20% of their business each year due to competition, mergers and acquisitions, customers moving, going out of business, etc.
Most companies report that marketing is responsible for finding 40-60% of the new business sales revenue opportunities, and […]
The Event Checklist is a simple Excel spreadsheet you can use when planning any kind of marketing or sales event including live seminars or workshops, webinars or webcasts, trade show exhibits, etc.
This is a step-by-step list including the due date, task to be done, and who is to be responsible for it. The process includes:
Marketing […]
If you’re a lifescience and biotechnology marketer, add The DNA of Marketing to your reading list.
If your company sells equipment, instruments, consumables, supplies or services to research, industrial and diagnostic laboratories or testing facilities, this is the right marketing book for you.
It’s written by Ira Kalb, an experienced, hands-on marketing consultant who started out with […]
Sales Lead Insights is Mac McIntosh's blog about ways to boost your business with B2B marketing and sales lead generation.
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