Still trying to lure in customers by talking about your company instead of your prospect’s needs? Big Mistake. Yet so many B2B marketers continue to “deliver messages” in marketing-speak, and are missing lots of leads as a result.
The guy in this video did something that you, as a B2B marketer, need to pay attention […]
If you’re like most B2B marketing professionals, you’ve never got enough money for all the marketing you’d like to do. I recommend focusing on driving leads and sales rather than on branding. By investing one-third on online marketing, one-third on database-driven direct marketing, and the remaining one-third on “everything else,” you’ll be able to provide […]
Have you seen the new definition of marketing from the American Marketing Association (AMA)? I just came across it again while doing some research on the Web and it made me laugh:
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and […]
You spend time and energy crafting the right marketing messages and content to connect with prospects and clients. Then you find it littered throughout the Internet on trashy websites–or worse, on a competitor’s.
Time to wage war on the offenders? I found a useful blog post listing “100 Tips to Defeat Content Thieves“. Some highlights:
Set up […]
Successful B2B telemarketers must understand the basics of a successful call: from the opening statement, to engagement and qualification, to close. Each of these stages has techniques and skills that a successful telemarketer must master.
In the opening statement the telemarketer gives his full name and the company name, and explains the reason for the […]
It’s 9 a.m. Monday morning. Do you know what’s happening with your leads?
Your ultimate goal is to use the information gleaned from lead follow-up results to determine which lead generation sources or lead nurturing approaches are resulting in the most closed sales and revenue for your salespeople. The only way to know is to learn what […]
Sales Lead Insights is Mac McIntosh's blog about ways to boost your business with B2B marketing and sales lead generation.
Subscribe
in a reader
or browser
