Entries Tagged as 'B2B marketing automation'
What B2B marketing automation is all about, and why you should care: Executive Breakfast Briefing Tomorrow (6/29) in Waltham MA from 8:30 to 10:00 am.
Interested in learning more about B2B marketing automation and how it may benefit your company?
Then do not miss this complimentary, 90-minute breakfast briefing designed specifically for senior corporate, sales and marketing executives at a mid-size to large companies, or at a fast-growing, venture-funded small companies; executives who are looking for ways to cost-effectively and efficiently boost sales.
What B2B marketing automation is all about, and why you should care
Presented by AcquireB2B, a division of Mac McIntosh, Inc.
Date: June 29th
Time: 8:30 am to 10:00 am
Location: Waltham, MA
Information and Registration
Can't attend this Boston-area event on the June 29th?
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What is marketing automation all about?
Generating sales-ready leads is “easy.” All you have to do is get the right message to the right person at the right time. And only do what works. These are two simple strategies, but the details of consistently executing them are a significant challenge for most B2B organizations.
That’s what marketing automation is all about—using technology to implement these strategies and deliver a stream of qualified leads to drive sales in a highly cost effective way. (Your sales team and your CFO will love marketing automation!)
This briefing was developed specifically for busy executives like you
This may be your best opportunity to quickly get up to speed about B2B marketing automation—while having breakfast and discussions on the topic with a select group of your peers.
By attending this complimentary briefing, you’ll hear how many companies similar to yours are finding that marketing automation allows them to do more with less when it comes to their new business development.
You’ll learn how they are able to
- put their companies’ prospecting programs on auto-pilot;
- reach and nurture more prospective customers;
- generate more qualified leads;
- close more sales;
- lower their cost of sales; and
- increase their ROI
The executive briefing will be led by me, Mac McIntosh. In addition, Adam Needles, director of field marketing for Silverpop will overview how his company uses its marketing automation system to drive more leads and sales for less.
You can attend this complimentary, 90-minute breakfast briefing to get up to speed on marketing automation and be out the door at 10:00 am and on your way back to work.
Date: June 29th
Time: 8:30 am to 10:00 am
Location: Regus, 1050 Winter Street, Suite 1000, Waltham, MA 02451
Register to attend
The agenda:
8:30 am: Registration and Breakfast
8:45 am: What B2B marketing automation is all about, and why you should care
9:40 am: Group discussion
10:00 am: Briefing concludes
Please reserve your seat today, as attendance is strictly limited.
Register Online: Use this link or visit http://marketingautomation.eventbrite.com
Register by Phone: 1-800-336-1877 x1622
Register by Email:
(Please mention the June 29th briefing and include your name, title, company URL and phone number)
Your complimentary attendance at this executive breakfast briefing about marketing automation is made possible by its generous sponsors:
AcquireB2B -Drive more leads and sales with Marketing Automation
Silverpop - An on-demand provider of an email marketing and marketing automation platform serving the needs of sophisticated,self-service B2C and B2B marketers
B2B Contact - Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing.
Mac McIntosh Announces our New Division for Implementing Lead Generation: AcquireB2B
I thought that as reader of this blog you might be interested in hearing more about a new resource for helping you drive more leads and sales, more efficiently and at lower cost, by leveraging the power of marketing automation:
AcquireB2B - Driving leads & sales with marketing automation™
Mac McIntosh Inc has provided consulting and speaking/training related to helping companies like yours generate more qualified leads and drive more sales using the latest B2B marketing strategies, tactics, media and technology since 1990.
However, many of our clients have also been having us help implement their marketing-driven lead generation programs for them. So we decided to create a new division focused on those implementation services and named it AcquireB2B.
Our team of experts at AcquireB2B provide a full menu of services related to either generating more leads and sales with B2B marketing, or powering-up those programs by leveraging B2B marketing automation systems.
These services range from bite-size projects, to being a virtual extension of your marketing team, to running turn-key lead generation programs for you. Or anything in between.
As always, Mac McIntosh Inc can provide the unbiased consulting and training you need to design or improve your marketing driven business development programs.
But now we also have this new division and its expert team to help you with any aspect of implementing your B2B lead generation programs.
How can AcquireB2B assist you and your company in driving more leads and sales with B2B marketing or marketing automation?
Here are three ways to learn more:
- Visit AcquireB2B at http://www.acquireb2b.com
- Request your complimentary phone consultation with an expert on driving leads and sales with B2B marketing (a $350 value): Call me at (800) 366-1877 Ext 1622 or use this link or visit
www.pages05.net/acquireb2b/Offers/LearnMore/ - Sign up to be kept up to date on the latest in B2B marketing, lead generation and marketing technology with a complimentary subscription to B2B Marketing Technology Insights at: Use this link or visit
http://www.pages05.net/acquireb2b/Preferences/Subscribe_AB2B_Newsletter/
Please consider Mac McIntosh Inc or AcquireB2B when you need help designing, implementing or improving your B2B marketing to drive more leads and sales.
Thanks,
Be my guest at B2B Marketing University in Dallas on June 23, 2010
If you are a B2B Marketer, or are responsible for lead generation, please be my guest for this half-day, educational event!
What: B2B Marketing University
When: June 23, 2010
Where: Westin Galleria
13340 Dallas Parkway, Dallas, TX 75240
As one of the presenters, I can promise you that by attending the Dallas session of B2B Marketing University you and your team will get expert insights into the latest strategies and innovation you can deploy today to get better results and a higher ROI from your marketing.
This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
If the Dallas session is even close to being as good as it was in Boston, Palo Alto, or Washington DC, it is sure to be well worth attending.
Why bother attending?
Today is both a challenging time and an exciting time to be a B2B marketer. The impetus for marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Yet change is everywhere. Major forces are provoking evolution in how B2B marketers operate. Meanwhile, significant innovation has brought new tools and capabilities to B2B marketers' arsenals.
Ask yourself:
- Are you on top of the latest strategies and tactics for B2B lead management, marketing automation and inbound marketing?
- Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers?
- Do you have what it takes to excel in the new B2B marketing environment?
If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing—B2B Marketing University is where you can get answers and take your game to the next level.
Attendees will learn more about what is really working best today from top B2B marketing, lead generation and marketing automation experts (including me), including an end-of-day roundtable discussion with some of your peers.
Attendance is free for those responsible for approving, directing or implementing B2B marketing and lead generation.
Lunch and a networking reception at the end of the day are also included at no additional charge.
Speaking of free, perhaps the best part is that B2B Marketing University is also refreshingly free of product pitches! Even the sponsor, Silverpop, gets little more than a mention.
Your attendance is free, so why not join us for the afternoon of June 23rd at the Westin Galleria in Dallas?
Click here to register or to learn more.
If you are reading this as an email or RSS feed, here's the link:
http://sdm3.rm04.net/servlet/SignUpForm?f=113980&acquireb2b
Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th
If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event!
What: B2B Marketing University
When: May 18, 2010
Where: W Hotel, 100 Stuart Street, Boston, MA 02116
Click here for the agenda and to register.
As one of the presenters, I can promise you that by attending the Boston session of B2B Marketing University you and your team will get expert insights into the latest strategies and innovation you can deploy today to get better results and a higher ROI from your marketing.
This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
If the Boston session on May 18th is even close to being as good as it was in Palo Alto a week ago, or in Washington DC a month ago, it is sure to be well worth attending.
Why bother attending?
Today is both a challenging time and an exciting time to be a B2B marketer. The impetus for marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Yet change is everywhere. Major forces are provoking evolution in how B2B marketers operate. Meanwhile, significant innovation has brought new tools and capabilities to B2B marketers' arsenals.
Ask yourself:
- Are you on top of the latest strategies and tactics for B2B lead management, marketing automation and inbound marketing?
- Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers?
- Do you have what it takes to excel in the new B2B marketing environment?
If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing—B2B Marketing University is where you can get answers and take your game to the next level.
Attendees will learn more about what is really working best today from top B2B marketing, lead generation and marketing automation experts (including me), including an end-of-day roundtable discussion with some of your peers.
Attendance is free for those responsible for approving, directing or implementing B2B marketing and lead generation.
Lunch and a networking reception at the end of the day are also included at no additional charge. Click here for the agenda.
Speaking of free, perhaps the best part is that B2B Marketing University is also refreshingly free of product pitches! Even the sponsor, Silverpop, gets little more than a mention.
Your attendance is free, so why not join us at the W Hotel in Boston on May 18th for B2B Marketing University?
Click here to register or to learn more.
If you are reading this as an email or RSS feed, here's the link:
http://sdm3.rm04.net/servlet/SignUpForm?f=113670&acquireb2b
B2B Marketing Automation: Here’s My Definition
How's this for a definition of B2B marketing automation?
The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact's profile, level of interest, behavior or place in the buying process.
Unfortunately it's a mouthful, isn't it?
In my view, the primary benefits of B2B marketing automation are:
- It allows marketers to accomplish more, usually at a lower cost, than they can get done manually;
- It facilitates continuous improvement by allowing marketers to track and measure the results of their campaigns, then make necessary adjustments, in near real-time.
What do you think?
Do you have a better definition of marketing automation? Do you see other benefits that marketing automation delivers?
Please join the discussion by clicking on the word “Comments” in the line below the Share button.
If you are reading this as an e-mail or via an RSS feed, please use this link to add your comments:
http://www.sales-lead-insights.com/2010/b2b-marketing-automation-definition/
