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Business Marketing Association Renames its Marketing Awards Competition the B2s
Before I get to sharing my opinion about the Business Marketing Association (perhaps better known as the BMA) changing the name of its Pro-Comm Awards to the B2s, let me point out that I’m a long-time member and big-time fan of the organization.
I served two terms as president of one of its chapters in Southern California (before moving east to Rhode Island), served on its board of directors for a while after that, have spoken at numerous BMA Annual Conferences and at dozens of Chapters over the years and I currently belong to the Boston Chapter (which should perhaps be renamed the New England Chapter).
I know. That’s more detail than you needed!
All this means I just might be qualified to offer an opinion about the BMA renaming its Pro-Comm Awards the B2s. You can read the press release justifying the name change here.
So what is my opinion of the name change? I believe that calling this important marketing communications competition the B2s is a mistake.
I’m curious: What comes to mind when you think of B2s? I think a class of military airplanes that are designed to drop bombs. (And that isn’t the best analogy for an awards show, is it?) I certainly don’t think of the B2s as an awards program for business communications. Perhaps I’ll get used to the idea, but I honestly think Pro-Comm was a better name.
Why? Because I think the Pro-Comm name communicated two key thoughts: Professional and Communications. Isn’t that really what the awards program is all about, professional communications?
The B2s name may be clever, but it certainly isn’t self-explanatory, is it?
What’s your opinion on the matter?
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I like the new name. I didn’t initially visualize the B2 Bomber, hasn’t been in the news for a while. My first thought was Business to the second power. ProComm has a dated feel and didn’t reflect the B2B focus of the BMA. The vague name could’ve represented a new of communications related entities, i.e., phone company, pr firm, consumer marketing firm. I’m excited about the new name and new broader offerings of the new awards program. Appreciate your blog tho!
/mh
Posted by: Martine Hunter | Feb 26, 2010 at 1:26 pm