« B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff | Main | B2B Ads From the Past »
B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010
If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast!
Lead Gen in 2010: Learn What is Working Best Right Now
January 27, 2010 at 11:00 am PST (2:00 pm EST)
This one-hour webinar will cover:
- The latest trends in B-to-B lead generation, and how you can leverage them;
- Which lead gen strategies and tactics are working best, and which no longer work for enterprise companies like yours;
- The pros and cons of various marketing media for generating, nurturing, and qualifying leads.
Why not register right now?
The webcast will be moderated by Mike Wallen, CEO of the Lead Dogs and presented by Albert Springall, Senior Marketing Manager at Microsoft and B-to-B lead generation expert (yours truly) M. H. (Mac) McIntosh.
The good news is that as the economy recovers and the new year begins, business spending is starting to increase. However, as a result of the recent downturn, business buyers are being cautious. So to generate more business your lead generation strategies must clearly communicate value while differentiating your products and services from the competition and resonating personally with your prospective customers. We will show you how best to accomplish this, and more.
So be sure to join us online on January 27th at 2:00 EST (11:00 am PST), as we share proven ways for enterprise companies like yours to uncover qualified sales leads, highlight real life success stories, discuss best practices, and show you how to maximize your B-to-B lead gen ROI in 2010.
To register to attend the webcast, or to learn more about it, please use this link: https://cc.readytalk.com/r/db51uw0s9ooo
