Entries from December 2010
Get up to speed on B2B marketing automation in an hour for free
As a top corporate, sales or marketing executive looking for ways to efficiently and cost-effectively boost B2B leads and sales, this Executive Briefing Webinar is for you!
To quickly get up to speed on marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this one-hour webinar:
What B2B marketing Automation is all about, and why you should care
December 15, 2010 - 2:00 p.m. EDT (GMT-4)
Reserve your seat: Register here
Can’t make it? Be notified about future events
Will Schnabel (a recognized thought-leader in marketing automation and email) and I (Mac McIntosh) will bring you up to speed on B2B marketing automation in 60 minutes or less.
By attending this one-hour Executive Briefing Webinar you’ll hear about how many of your peers are finding that marketing automation allows them to do more with less when it comes to new business development.
In fact, Aberdeen's research reveals that 58% of Best-in-Class companies use marketing automation to drive more leads and sales!
So, instead of relying on yesterday's marketing and lead generation tactics that used to work but no longer do (like “batch and blast” emails), attend this webinar to learn how to:
- Put your company’s prospecting programs on auto-pilot
- Reach and nurture more prospective customers
- Generate more qualified leads
- Close more sales
- Lower your cost of sales
- Increase your ROI
The odds are that one or more of your competitors may have already adopted marketing automation. If your company hasn't, it may be at a competitive disadvantage! So register to attend this one-hour Executive Briefing Webinar today:
What B2B marketing Automation is all about, and why you should care
December 15, 2010 - 2:00 p.m. Eastern (GMT-4)
Reserve your seat: Register here
Can’t make it? Be notified about future events
Your complimentary attendance at this Executive Briefing Webinar is made possible by its generous sponsors:
Silverpop – An on-demand provider of an email marketing and marketing automation platform serving the needs of sophisticated, self-service B2B and B2C marketers.
AcquireB2B – A full-service agency specializing in generating more B2B leads and sales with marketing automation.
B2B Contact – Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing.
NetProspex – The world’s most accurate and fastest-growing sales and marketing database, helping B2B decision makers find, reach, and connect with nearly 14 million targeted sales prospects.
MarketSync – Empower sales in your marketing cloud by combining physical and e-mail correspondence to break through the clutter and consistently reach decision makers.
2010′s 50 Most Influential People in Sales Lead Management: Winners announced
The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2010.
James W. Obermayer, CEO and executive director of the Sales Lead Management Association said, "The winning 50 men and women are creators of wealth and the voters have recognized their contributions in this increasingly important field of managing sales leads."
5,810 votes were cast for 99 nominees by 3,786 people (each voter could choose up to three nominees).
Here's the list of 50 Most Influential People in Sales Lead Management in 2010.
Susan Campanale, VP of Marketing for the SLMA said, “The SLMA has assumed the cheerleader’s role in promoting the importance of all facets of managing sales leads. These people are recognized by their peers as extreme players in the pursuit of ROI for marketing expenditures.”
I am grateful to all of you who voted me to the top of the list for 2010!
Thank you!
-Mac
