Entries from April 2010
Revamping Your Website? Questions to Ask and The Answers You Need
Jackie West, in her UK Industrial Marketing Blog, pointed out a great resource for anyone considering designing or redesigning their website.
It is a list, compliments of Business Marketing Online, of some of the questions you should ask anyone offering to (re)design your company website, and the answers which you should be looking to receive.
You can view or download the list here: http://twurl.nl/puautz
Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th
If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event!
What: B2B Marketing University
When: May 18, 2010
Where: W Hotel, 100 Stuart Street, Boston, MA 02116
Click here for the agenda and to register.
As one of the presenters, I can promise you that by attending the Boston session of B2B Marketing University you and your team will get expert insights into the latest strategies and innovation you can deploy today to get better results and a higher ROI from your marketing.
This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
If the Boston session on May 18th is even close to being as good as it was in Palo Alto a week ago, or in Washington DC a month ago, it is sure to be well worth attending.
Why bother attending?
Today is both a challenging time and an exciting time to be a B2B marketer. The impetus for marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Yet change is everywhere. Major forces are provoking evolution in how B2B marketers operate. Meanwhile, significant innovation has brought new tools and capabilities to B2B marketers’ arsenals.
Ask yourself:
- Are you on top of the latest strategies and tactics for B2B lead management, marketing automation and inbound marketing?
- Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers?
- Do you have what it takes to excel in the new B2B marketing environment?
If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing—B2B Marketing University is where you can get answers and take your game to the next level.
Attendees will learn more about what is really working best today from top B2B marketing, lead generation and marketing automation experts (including me), including an end-of-day roundtable discussion with some of your peers.
Attendance is free for those responsible for approving, directing or implementing B2B marketing and lead generation.
Lunch and a networking reception at the end of the day are also included at no additional charge. Click here for the agenda.
Speaking of free, perhaps the best part is that B2B Marketing University is also refreshingly free of product pitches! Even the sponsor, Silverpop, gets little more than a mention.
Your attendance is free, so why not join us at the W Hotel in Boston on May 18th for B2B Marketing University?
Click here to register or to learn more.
If you are reading this as an email or RSS feed, here’s the link:
http://sdm3.rm04.net/servlet/SignUpForm?f=113670&acquireb2b
Webinar Leads Demystified: Free webinar on April 28, 2010 at 2:00 pm EDT
Don’t miss this complimentary webinar about turning webinar registrants and attendees into qualified, sales-ready leads.
Webinar Leads Demystified: Best practices for leveraging both webinar registrants and attendees
Wednesday, April 28, 2010 2:00 p.m. EDT (11:00 a.m. PDT)
For more information and to register, click here.
A webinar, or webinar series, can be a strong performer in a marketer’s demand-generation program. But one of the key mistakes that reduce the return on this marketing investment is sending the entire batch of registrant and/or attendee names over to sales immediately for conversion.
Instead, learn how to maximize the value of these prospects with:
- lead evaluation strategies
- data collection ideas for additional qualification
- nurturing best practices
- tips for perfecting the sales hand-off process
Come to this session armed with your questions. You’ll be able to submit questions directly to our panelist for a live Q&A session during the hour.
Webinar Leads Demystified: Best practices for leveraging both webinar registrants and attendees
Wednesday, April 28, 2010 2:00 p.m. EDT (11:00 a.m. PDT)
For more information and to register, click here.
Can’t make it on April 28? No problem! This webinar will be archived for 90 days after the live event. Click here, to register and get access to this webinar on-demand.
