Entries from January 2010
The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book.
My good friend, fellow blogger and B2B marcom consultant Dianna Huff and I are putting together an e-book on the top 10 silly B2B marketing mistakes — and we want you to be part of it! Here’s how:
Use our special survey link to tell us what you think are the top 10 B2B marketing mistakes that others make.
These can be anything from email or PPC ad campaign no-nos and social media blunders to “old school” marketing snafus involving trade shows, print ads, etc.
We will accept your submissions through February 12, 2010 at midnight EST/GMT-5.
Next, we will study the submissions to determine what you, our fellow B2B marketers, think are the top 10 B2B marketing mistakes that other less-enlightened marketers are making.
Then you and others who submitted their lists of silly marketing mistakes will get your names listed in the e-book along with a live link to your blog, Website, or LinkedIn profile.
So what are you waiting for? Submit your top 10 B2B marketing mistakes list right now.
Please share this with your B2B marketing peers. For Retweeting purposes, the Bitly URL is: http://bit.ly/9fsKNr
B2B Ads From the Past
I always find it interesting to take a look at the work done by our predecessors in B2B marketing.
In post in Jackie West’s UK Industrial Marketing Blog, she mentions Richard Stone’s Insights into PR and Online Marketing blog post where he links to The Vintage Ad Browser.
Simply click on one of the categories in the Vintage Ad Browser, or type something into the search window, and you will get to see some of the advertising work done by those B2B marketers that came before us in what then was called “industrial advertising.”
Speaking of B2B advertising from the past, one ad that never grows old for me is this one from McGraw-Hill:
The copy reads:
“I don’t know who you are.
I don’t know your company.
I don’t know your company’s product.
I don’t know what your company stands for.
I don’t know your company’s customers.
I don’t know your company’s record.
I don’t know your company’s reputation.
Now—what was it you wanted to sell me?”
I believe McGraw-Hill was right, and still is. When prospects are reading your ads, emails, or any other of your marketing communications, this is what they are thinking.
You’ll need to address these issues before your prospects will be in a position to buy your product or service.
B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010
If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast!
Lead Gen in 2010: Learn What is Working Best Right Now
January 27, 2010 at 11:00 am PST (2:00 pm EST)
This one-hour webinar will cover:
- The latest trends in B-to-B lead generation, and how you can leverage them;
- Which lead gen strategies and tactics are working best, and which no longer work for enterprise companies like yours;
- The pros and cons of various marketing media for generating, nurturing, and qualifying leads.
Why not register right now?
The webcast will be moderated by Mike Wallen, CEO of the Lead Dogs and presented by Albert Springall, Senior Marketing Manager at Microsoft and B-to-B lead generation expert (yours truly) M. H. (Mac) McIntosh.
The good news is that as the economy recovers and the new year begins, business spending is starting to increase. However, as a result of the recent downturn, business buyers are being cautious. So to generate more business your lead generation strategies must clearly communicate value while differentiating your products and services from the competition and resonating personally with your prospective customers. We will show you how best to accomplish this, and more.
So be sure to join us online on January 27th at 2:00 EST (11:00 am PST), as we share proven ways for enterprise companies like yours to uncover qualified sales leads, highlight real life success stories, discuss best practices, and show you how to maximize your B-to-B lead gen ROI in 2010.
To register to attend the webcast, or to learn more about it, please use this link: https://cc.readytalk.com/r/db51uw0s9ooo
