Comments on: How does social media rank in influencing business technology purchase decisions?

By: The Buzz about Social Media Marketing :: AMC – Content Marketing for BI

The Buzz about Social Media Marketing :: AMC – Content Marketing for BI — Fri, 18 Dec 2009 16:09:52 +0000

[...] reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” His post [...]

By: Sue | Promotional Gifts

Sue | Promotional Gifts — Fri, 07 Aug 2009 08:07:28 +0000

Do peers,salespeople and consultants really influence social marketing?? How do we see how this working? Does this have to with social media like Face book and Twitter, because if it is, I have to say that these have not influenced me in the least as I am not even bothered by them.
Interesting topic, and view points from the other comments.

By: Jordan

Jordan — Wed, 20 May 2009 03:42:01 +0000

I tend to think the question is pretty flawed Forrester…

“Which of the following sources of information impact your decision making process?”

Because I mostly talk to peers online, I would have answered “Peers” too. Even though it was social networks that facilitated the peer engagement.

By: Lori Feldman

Lori Feldman — Sun, 26 Apr 2009 01:58:20 +0000

Mac, I’ve been looking for tangible evidence, too, that social media has some direct impact on the bottom line in BTB sales. But, I don’t think we can discount its value, even if we can’t see a direct correlation yet. It’s simply too new a communication channel. I put BTB sales (Social CRM) in the context of “people buy on emotion and justify their purchase with logic.” The buzz factor may not–in and of itself–generate an order. But without “the conversation” (product buzz), it’s a deafening silence. The risk of purchasing something no one’s heard very much about is a big risk factor. I don’t think companies can afford not to be social, since that’s where the market is going. Companies that wait till it’s a “proven strategy” will be too late to the game. Look at the newspaper industry: They should’ve been testing new business models all these years. Instead, they waited, and their current business model has been rendered irrelevant and no longer profitable because there’s newer, faster, better ways to consume their product.

By: Avril Shelton/SalesJournal.com

Avril Shelton/SalesJournal.com — Wed, 01 Apr 2009 00:40:52 +0000

I think it is still a fairly new trend in networking. As long as people continue to use social media to market themselves, sooner or later it will catch on and really start being of more influence.

By: The Buzz about Social Media Marketing | B2B Marcom Mind

The Buzz about Social Media Marketing | B2B Marcom Mind — Tue, 17 Mar 2009 13:00:50 +0000

[...] reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” His post [...]

By: Sean Wilder

Sean Wilder — Thu, 26 Feb 2009 18:23:39 +0000

I think the line may be a little blurry. Three of the top five influencers had to do with relationships with other people–peers, salespeople, consultants. Don’t social networks help to foster those relationships?