Comments on: Is social media effective for B2B lead generation?

By: b2bleadstoday

b2bleadstoday — Wed, 23 Mar 2011 16:15:34 +0000

hey Mac, Really thanks for sharing the results of your social marketing experiment & you are right. creating the awareness and getting the sales conversion is essential.

thanks again, and keep posting

By: Jake Coventry

Jake Coventry — Tue, 15 Feb 2011 16:00:25 +0000

Nice article. Really interesting point – “Marketers, please keep in mind that these LinkedIn users are B2B sales professionals, leveraging it to make one-to-one sales contacts—not marketers trying to use LinkedIn as a one-to-many lead-generation tactic.”

By: Internet Network Marketing Lead Generation Using Social Media » Latoya Bridges

Thu, 03 Feb 2011 00:32:58 +0000

[...] Is social media effective Is social media effective for B2B lead generation? … of a survey on social media marketing that he’s using as … combination of internet network marketing and social media … [...]

By: Marketing Automation Software News » Blog Archive » 15 Inspirational Quotes About B2B Marketing

Tue, 28 Sep 2010 07:22:09 +0000

[...] Mac Mcintosh: Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. [...]

By: 15 Inspirational B2B Marketing Quotes | B2B Marketing Blog

15 Inspirational B2B Marketing Quotes | B2B Marketing Blog — Mon, 27 Sep 2010 19:32:42 +0000

By: Laurie McNaughton

Laurie McNaughton — Mon, 08 Mar 2010 21:16:57 +0000

I think the whole social media thing is about brand awareness. Economies of scale apply here. If you have 1000 people twittering, blogging or on some other social network like Linkedin you can start to create brand. “Oh I have heard of you from somewhere.” Versus Joe Beans doing a twitter here and there and hoping someone will call.
Like non direct response marketing it is hard to measure. I think someone called it a black art.

By: Ricky

Ricky — Sun, 13 Dec 2009 07:53:06 +0000

Agree with you Steven, on adding the fun element into messages to increase their shelf life. It remains important, however, to be wary of trivializing the subject at the cost of making it light heated. Another parameter to consider would be the length of one’s message — I’d found The Conversation an enjoyable way to engage but also way too long to hold my attention.

By: siya

siya — Tue, 13 Oct 2009 07:33:00 +0000

Nice blog. From my personnel experience I have found that social media marketing leads are not very good converters. Maybe I just have bad luck.

By: Sue | Promotional Gifts

Sue | Promotional Gifts — Fri, 07 Aug 2009 07:58:51 +0000

I have not really got into all this social media, but have done a lot of reading about how effective Twitter had become that even little businesses have got onto it to bring in the money and that it is really working for them. So the question is how long will all this last and is it really a necessity?

Interesting topic and blog, I think that I will be learning a lot from here

By: Wendy Silk Screening

Wendy Silk Screening — Thu, 06 Aug 2009 07:06:53 +0000

I have just come across this site and its really great and very informative. This was very a very interesting post with some great points on social media, I my self don’t use this but have spoken to friends and they seem to think that this is a great way to generate extra business, but I think that it is up to the individual. I look forward to visiting again.

By: B2b Lead Generation & Online Companies | B2B Sales Leads

B2b Lead Generation & Online Companies | B2B Sales Leads — Mon, 29 Jun 2009 10:06:25 +0000

[...] Is social media effective for B2B lead generation? [...]

By: Mac McIntosh

Mac McIntosh — Thu, 30 Apr 2009 17:37:35 +0000

Sarah,

Thanks for your thought-provoking comments.

It seems that many B2B marketers jumped into social media first, then tried to figure out how to make it work second.

Perhaps now is the time for B2B marketers to survey their customers and prospects to better understand the social media they are using and how they are using it. Then based on that understanding B2B marketers can determine which social media and tactics will actually be on target and have the best chance of positively influencing these prospects and customers.

- Mac