Sometimes I feel like I’m from the great State of Missouri, the “show me” state. Unless I can see your video email in action, because you sent me a video email, got it past all my email filters, and having it show up in Outlook with images on and the video running, I can’t believe it.

- Mac

Now, I want to make this clear, EyeMail plays High Quality Video directly In the inbox of any recipient using Microsoft Outlook (a graphical click-thru interface for other email platforms). It’s Spam Friendly, no Downloads or Attachments, and comes in at less than 15K in size. The video streams to the inbox directly and is completely virus free.
Can I send you a Video EyeMail? No. Based on our Customer Guidelines and Disclosure Agreements, we are not permitted to distribute our Clients campaigns (as would be the case with your own campaign).

A good explanation of what EyeMail does can be found at
http://eyemailcanadablog.ca/2009/08/what-can-eyemail-do-for-you/

Video Gifs are still good practice (and we offer them custom-built with EyeCon) but Video Email is definitely possible and, depending on the campaign, preferable.

My understanding is that email with a script to run a video (or any script for that matter) is usually blocked by spam or virus filters. That’s why the best practice seems to be to mimic video with an animated gif that one can click on to view the video rather than embedding the video in the email itself.

To get around that (best I can tell from the demos on your blog) what you are calling video email is actually a graphic with an audio.

If I’m wrong, please send me a sample video email to mcintosh at sales-lead-experts DOT com so I can see for myself. Also give me a technical explanation about how you get around the blocking problem.

- Mac

I disagree…30- 60 seconds of Video (with Audio) is still Video in Email. It’s playing directly in the inbox, the amount of time that it plays for is irrelevant. Where animated Gif’s attempt to seem like Video in email, this actually is. Immediately upon opening the email, the video starts playing (without a click, download, or redirect).

In our Mercedes campaign we created a Video EyeMail campaign with a “Call Back button” where the client enters their number and is immediately contacted…tremendous. And, although the video was only 30 seconds, it was more than enough to raise their Click-thru rates by 56% compared to previous campaigns.

Using Video with Audio is much more powerful than just Video. You’re able to create a mood, an emotional response, and a memorable experience for your client.

Be sure to keep an eye on the Microsoft BizSpark Incubation Week in Atlanta…EyeMail will be there with our new portal and some great surprises!

THat way, you will not only save time and money, you can use HTML, generate meaningful reports and manage your unsubscribe requests – which is a legal requirement under the Federal CAN SPAM law.

Hope that helps!

THANKS
Stephanie

Be smart about it – that is the beset “do” I can suggest in this forum. Don’t use FREE FREE FREE or lots of !!!! or lie in the subject line or mis-match the call to action between subject line and the body copy.

Filtering is mostly due to reputation – which is partly the sending system (your hosting provider) and mostly your practices – frequency, the cleanliness of your list and how you source data and how welcome your messages are.

If your subscribers respond on a regular basis, then your deliverability should also be high.

Thanks!

Stephanie

I have a local business that I am helping out, pretty low-tech. They want to send a note about an upcoming event to the clients they have emailed one-on-one before.

I want to maximize inbox placement. If they send them one at a time through Outlook, I assume that would get the best result. But time-consuming unless there is a solution to automate that.

If we go with a simple service like Constant Contact, what difference would we expect to see?

Just to clarify, how much effort should one put into the subject and text of the email, in order to get past spam filters? It sounds like it’s not worth bothering, but it seems like there should be some dos and don’ts? Or is it really all about the server it’s being sent from?

Thanks,
James