Comments on: An Interview With Mike Damphousse About B-to-B Appointment Setting http://www.sales-lead-insights.com/2009/interview-with-mike-damphouse/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Tue, 08 Nov 2011 20:57:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: India BPO » Blog Archiv » An Interview With Mike Damphousse About B-to-B Appointment Setting http://www.sales-lead-insights.com/2009/interview-with-mike-damphouse/comment-page-1/#comment-6296 India BPO » Blog Archiv » An Interview With Mike Damphousse About B-to-B Appointment Setting Fri, 09 Oct 2009 10:28:09 +0000 http://www.sales-lead-insights.com/?p=1235#comment-6296 [...] reading here: An Interview With Mike Damphousse About B-to-B Appointment Setting 0 Comments You are allowed to post a comment Leave a Reply Click here to cancel [...] [...] reading here: An Interview With Mike Damphousse About B-to-B Appointment Setting 0 Comments You are allowed to post a comment Leave a Reply Click here to cancel [...]

]]> By: Michael A Brown http://www.sales-lead-insights.com/2009/interview-with-mike-damphouse/comment-page-1/#comment-6291 Michael A Brown Wed, 30 Sep 2009 13:19:16 +0000 http://www.sales-lead-insights.com/?p=1235#comment-6291 Hello! Mr. Damphousse's most important and valid point is his insistence on an integrated approach. In my Business To Business By Phone consulting and training practice, I often find well-meaning but fragmented campaigns in which one call to get an appointment is supposed to do it all. On the rare occasions when that works, the resulting appointments usually flop. It is much better to map out the intended contact sequence so that each communication medium is applied deliberately and on-time. This also prevents "anti-nurturing" in which each subsequent phone call sounds almost exactly like the previous one. Michael A. Brown, President Business To Business By Phone 800 373-3966 michael@michaelabrown.net Hello! Mr. Damphousse’s most important and valid point is his insistence on an integrated approach. In my Business To Business By Phone consulting and training practice, I often find well-meaning but fragmented campaigns in which one call to get an appointment is supposed to do it all. On the rare occasions when that works, the resulting appointments usually flop.

It is much better to map out the intended contact sequence so that each communication medium is applied deliberately and on-time. This also prevents “anti-nurturing” in which each subsequent phone call sounds almost exactly like the previous one.

Michael A. Brown, President

Business To Business By Phone
800 373-3966
michael@michaelabrown.net

]]>