« Marketing-for-Leads Guide: Step 6 – How many inquiries needed? | Main | B2B Ninja Marketing Campaign – Pros/Cons »
What are the Attributes of a Great CMO?
There is a thought-provoking article, entitled The DNA of a CMO in the current issue of Marketing Magnified, the e-newsletter of The CMO Council.
The article describes the key attributes of a great Chief Marketing Officer.
Here are some examples:
- Digital Savvy
- Competitive Strategy Guru
- Strong Business Driver
- Able to Secure Executive Support and Foster Cross-Functional Relationships
- A Visionary & Thought Leader
The article also describes disabling factors which include:
- Lack of Accountability
- Failing to Follow Through and Execute
- Poor Leadership
- Neglecting Quantifiable ROI
- Silo Mentality
If you are a CMO, or strive to be a great one someday, you might want to print out the article and pin it to the wall in your office as a reminder of attributes you need to further develop and the disabling factors you need to avoid.
