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B2B Marketing Summit: Learn what’s really working best in today’s difficult business environment
Join me, your B2B marketing peers and other marketing experts at MarketingSherpa’s 6th Annual B2B Marketing Summit 2009
Join America’s top B2B marketers to learn, apply and share the latest advancements in marketing while honing your traditional B2B marketing skills in parallel.
With over 26 speakers, 16 real life case studies and countless, practical marketing ideas, you’ll be certain to take home multiple strategies and tactics you can apply tomorrow. Subjects include:
- The latest research on what working right NOW in B2B marketing
- Leveraging white papers, webinars, blogs, Twitter, Facebook and LinkedIn
- Proven tactics for lead generation, scoring, nurturing and closed-loop measurement
- Finding and building your social communities
- Taking advantage of PPC, SEO, email creative & landing pages
- Managing multi-channel campaigns
- Marketing to drive leads and sales from Fortune 500 companies
- Using Web 2.0 to cost-effectively reach SMBs
- More details here.
Please don’t miss the session I’ll be co-presenting on Tuesday, October 6th in Boston.
Chris Chariton, GlobalSpec’s Vice President of Marketing Services & Product Management, and I will be presenting a case study entitled, Taking Lead Generation to the Next Level: One B2B Company’s Success Story.
We’ll share how Chris and her team at GlobalSpec (with my help) embarked on a major initiative to increase the volume, value and velocity of its marketing-driven sales lead programs, and succeeded big time. Summit attendees will learn how they did it with a smaller marketing budget in this lousy economy.
We’re planning to give lots of how-to information and share some key lessons learned that you can use to cost-effectively improve your company’s lead generation, despite today’s tough business environment.
Take advantage of my special presenter’s discount to save $400.
Here’s some more about what will be presented at this information-packed, two-day B2B marketing conference:
- Multiple Case Studies, war stories and lessons learned presented by B2B peers and mentors (past speakers include marketers from Oracle, Siemens, Cisco Systems, and more).
- Practical advice on B2B search, podcasting, registration form tests, email, lead generation & nurturing and telemarketing.
- Countless hours of face-to-face networking with seasoned professionals, trainers and peers over breakfast, breaks, lunch and receptions
- Proven lead generation strategies, campaigns and tactics you can apply now to get more done with less people, time and budgets
- Interaction with colleagues sharing successful campaigns and tactics to inspire and hone your marketing skills
The bottom line? You’ll come away armed with practical, new B2B marketing tactics, knowledge and expertise you can use to get better results from your marketing and stay ahead of your competition.
Here’s where to learn more and take advantage of my special presenter’s discount.
