Comments on: Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled

By: Sue | Promotional Gifts

Sue | Promotional Gifts — Fri, 07 Aug 2009 08:16:54 +0000

Thanks for sharing the SiriusDecisions PR.

You’re absolutely right about spending too much marketing budget on lead generation when we should be focusing on lead development. The latter is often mis looked as marketers usually worry about not getting enough leads. Thanks for reminding us that it’s lead nurturing that truly matters.

Regarding the post by zsa zsa on Mar 9, 2009 at 1:27 am:

This person has really hit it on the nail, in these times we have to spend our monies wisely and make sure that the way we do is beneficial to us in converting that lead into a sale. Interesting article.

By: Wendy

Wendy — Thu, 06 Aug 2009 07:27:08 +0000

I have to say that they have to be many companies out there that have had to cut back on something during the recession and marketing being one of them, as this is where many companies spend their most, so once things start looking up again so will the marketing budgets. Interesting post indeed, thanks for sharing.

By: Scott Mersy

Scott Mersy — Tue, 07 Apr 2009 23:54:11 +0000

This is consistent with what we’re hearing when talking to customers. Our customers are buying because they need email marketing, automated lead nurturing, and real-time data integration to sales to enhance not only marketing effectiveness, but sales productivity.

By: Gestionar contactos en tiempos de crisis | Sobre Franquicias

Gestionar contactos en tiempos de crisis | Sobre Franquicias — Mon, 06 Apr 2009 15:45:25 +0000

[...] En las conversaciones habituales con responsables de expansión de franquicias llama la atención el descenso en el número de candidatos que preguntan por las franquicias en general. La tendencia en época de crisis es recortar los presupuestos en generación de contactos Y duplicar los programas de MEJORA DE LAS VENTAS (estudio de SiriusDecisions). [...]

By: Jason Price

Jason Price — Wed, 01 Apr 2009 10:50:21 +0000

Thanks for sharing this article.

Jason Price
jprice@walkersresearch.com
http://www.walkersresearch.com/emaillists.asp

By: B2B Online-Marketing Blog

B2B Online-Marketing Blog — Sun, 29 Mar 2009 10:10:10 +0000

Very interesting. I see the same movement in the German Market. B2Bs are shifting their budgets from print ads to online activities. Events budgets for events and fairs are decreasing. Not only caused by the financial crisis, even more because of more transparency and efficiency of online marketing.

By: zsa zsa

zsa zsa — Mon, 09 Mar 2009 05:27:32 +0000

Thanks for sharing the SiriusDecisions PR.

You’re absolutely right about spending too much marketing budget on lead generation when we should be focusing on lead development. The latter is often mislooked as marketers usually worry about not getting enough leads. Thanks for reminding us that it’s lead nurturing that truly matters.