Excellent points!
Staying focused on tried-and-true, solid telemarketing practices is important, all the more so as companies tighten their budgets.
Here’s an idea about the rejection that telemarketers face:
Turn it on its head. Reinforce the wins, large and small, and focus on the telemarketer’s ability to connect, engage, present, and close. Public recognition of the wins feels better than an acknowlegment that rejection is a part of the job.
Denise Clancey
Teledirect Partners

Since 1986, every recession (yes, it is) scares companies onto the phone to call everyone they can think of. The story: lots of identical high-intensity calls to multiple lists, sometimes even to present customers whose account history is unknown to or ignored by the caller. It doesn’t work.

Second, because of the economy, business decisions take longer than normal. Even with a viable lead, projects often are delayed or canceled. Yet some marketers pressure prospects and customers not only to make decisions, but to do so immediately! The result: arrogant, inappropriate lines like: “Sure we’re in a slump, Mr. Brown. But you’re a business owner who can’t afford not to have this database now.” Click.

Michael A. Brown

Business To Business By Phone
http://www.michaelabrown.net