Comments on: How Much of Your B2B Lead Generation Budget is Spent on Outsourced Telemarketing? http://www.sales-lead-insights.com/2008/telemarketing-budget/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Thu, 11 Mar 2010 10:21:01 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Mac McIntosh http://www.sales-lead-insights.com/2008/telemarketing-budget/comment-page-1/#comment-6115 Mac McIntosh Fri, 31 Jul 2009 21:46:48 +0000 http://www.sales-lead-insights.com/?p=137#comment-6115 Peter, Thanks for commenting. It is a year late, but as some people say "better late than never." I guess it depends on how the survey question was asked, and what your participants classified as being included in their "lead generation budget." If their "lead generation budget" excluded marketing tactics and media, such as email, tradeshows or advertising, that are usually designed to boost brand awareness AND to generate leads, and only included funding for tactics and campaigns that have no other purpose than to generate leads, then your findings may be correct. But if campaigns, media and tactics that included lead generation as only one of their multiple objectives were counted as part of the lead generation budget, then I believe your numbers are much too large. -Mac Peter,

Thanks for commenting. It is a year late, but as some people say “better late than never.”

I guess it depends on how the survey question was asked, and what your participants classified as being included in their “lead generation budget.”

If their “lead generation budget” excluded marketing tactics and media, such as email, tradeshows or advertising, that are usually designed to boost brand awareness AND to generate leads, and only included funding for tactics and campaigns that have no other purpose than to generate leads, then your findings may be correct.

But if campaigns, media and tactics that included lead generation as only one of their multiple objectives were counted as part of the lead generation budget, then I believe your numbers are much too large.

-Mac

]]> By: Peter Ostrow http://www.sales-lead-insights.com/2008/telemarketing-budget/comment-page-1/#comment-6113 Peter Ostrow Fri, 31 Jul 2009 20:29:59 +0000 http://www.sales-lead-insights.com/?p=137#comment-6113 Actually, Mac, the participation of vendor customers represents about 5% of the overall survey respondent total; the remainder come from the Aberdeen Customer Management community of 75,000 opted-in marketing and sales practitioners. Actually, Mac, the participation of vendor customers represents about 5% of the overall survey respondent total; the remainder come from the Aberdeen Customer Management community of 75,000 opted-in marketing and sales practitioners.

]]> By: Mac McIntosh http://www.sales-lead-insights.com/2008/telemarketing-budget/comment-page-1/#comment-994 Mac McIntosh Tue, 01 Jul 2008 17:54:29 +0000 http://www.sales-lead-insights.com/?p=137#comment-994 Peter, Please do share your thoughts on what is statistically valid. Don't statistically valid samples need to be both large enough AND representative of the group being reported on? Will's comments (above) lead me to believe that the sample of companies participating in the research were not truely representative of the group (B2B marketers who use outsourced lead generation teleservices), even if the sample group was large enough. Mac Peter,

Please do share your thoughts on what is statistically valid.

Don’t statistically valid samples need to be both large enough AND representative of the group being reported on?

Will’s comments (above) lead me to believe that the sample of companies participating in the research were not truely representative of the group (B2B marketers who use outsourced lead generation teleservices), even if the sample group was large enough.

Mac

]]> By: Mac McIntosh http://www.sales-lead-insights.com/2008/telemarketing-budget/comment-page-1/#comment-993 Mac McIntosh Tue, 01 Jul 2008 17:50:55 +0000 http://www.sales-lead-insights.com/?p=137#comment-993 Will, I suspect that encouraging the best/highest usage customers to participate in the study DID bias the results. As a result I think the research results in the Aberdeen buyers guide probably do apply to the best/highest usage customers of outsourced teleservices, but they are not representative of the average B2B marketer using outsourced teleservices. Mac Will,

I suspect that encouraging the best/highest usage customers to participate in the study DID bias the results.

As a result I think the research results in the Aberdeen buyers guide probably do apply to the best/highest usage customers of outsourced teleservices, but they are not representative of the average B2B marketer using outsourced teleservices.

Mac

]]> By: Peter Ostrow http://www.sales-lead-insights.com/2008/telemarketing-budget/comment-page-1/#comment-943 Peter Ostrow Fri, 27 Jun 2008 17:35:37 +0000 http://www.sales-lead-insights.com/?p=137#comment-943 Mac, I'm happy to discuss my data with you at your convenience. Of particular focus should be what constitutes "statistically valid." Best regards, Peter Ostrow Mac, I’m happy to discuss my data with you at your convenience. Of particular focus should be what constitutes “statistically valid.”

Best regards,
Peter Ostrow

]]> By: Will Gibney http://www.sales-lead-insights.com/2008/telemarketing-budget/comment-page-1/#comment-929 Will Gibney Thu, 26 Jun 2008 15:38:37 +0000 http://www.sales-lead-insights.com/?p=137#comment-929 Hi Mac, I think you bring up an interesting point. As a demand generation vendor who had some involvement in the Aberdeen study I wonder if the results were skewed based on vendors like me encouraging my best/highest usage customers participate in the study? Curious on your thoughts? Hi Mac,
I think you bring up an interesting point.

As a demand generation vendor who had some involvement in the Aberdeen study I wonder if the results were skewed based on vendors like me encouraging my best/highest usage customers participate in the study? Curious on your thoughts?

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