Comments on: Survey says: Nearly 43 percent of healthcare marketers plan to spend more in 2009 http://www.sales-lead-insights.com/2008/survey-healthcare-marketing/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Tue, 08 Nov 2011 20:57:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Inside Office » Blog Archive » Is Your Marketing Planning for 2009 Ready? http://www.sales-lead-insights.com/2008/survey-healthcare-marketing/comment-page-1/#comment-3398 Inside Office » Blog Archive » Is Your Marketing Planning for 2009 Ready? Thu, 04 Dec 2008 13:35:33 +0000 http://www.sales-lead-insights.com/?p=319#comment-3398 [...] Survey Says: Nearly 43 percent of healthcare marketers plan to spend more in 2009Details of the survey were posted by Mac McIntosh, president of Mac McIntosh Incorporated, a sales and marketing consulting firm.  While the survey is centered on healthcare marketing, healthcare is a huge growing industry and a glimpse into what some healthcare marketers are planning and spending in 2009 could provide some great insight into marketing strategies for any industry. It’s a great read and may show you how to apply their strategies into your own.  Mac’s post also includes a one-question 2009 marketing budget survey which provides a comparison between 2008 and 2009 marketing budgets.  [...] [...] Survey Says: Nearly 43 percent of healthcare marketers plan to spend more in 2009Details of the survey were posted by Mac McIntosh, president of Mac McIntosh Incorporated, a sales and marketing consulting firm.  While the survey is centered on healthcare marketing, healthcare is a huge growing industry and a glimpse into what some healthcare marketers are planning and spending in 2009 could provide some great insight into marketing strategies for any industry. It’s a great read and may show you how to apply their strategies into your own.  Mac’s post also includes a one-question 2009 marketing budget survey which provides a comparison between 2008 and 2009 marketing budgets.  [...]

]]> By: Mac McIntosh http://www.sales-lead-insights.com/2008/survey-healthcare-marketing/comment-page-1/#comment-3183 Mac McIntosh Sat, 08 Nov 2008 02:15:53 +0000 http://www.sales-lead-insights.com/?p=319#comment-3183 Ray, Here's what I was told: "...all were healthcare IT vendors (and I saw no duplicates from the same vendor, either). I can't say that they are the necessarily the folks doing the buying, but I did ask to have advertising and marketing folks respond." Additional data about the participants, such as their titles, their product/service categories or their companies isn't available. Ray,

Here’s what I was told:

“…all were healthcare IT vendors (and I saw no duplicates from the same vendor, either).

I can’t say that they are the necessarily the folks doing the buying, but I did ask to have advertising and marketing folks respond.”

Additional data about the participants, such as their titles, their product/service categories or their companies isn’t available.

]]> By: Ray http://www.sales-lead-insights.com/2008/survey-healthcare-marketing/comment-page-1/#comment-3181 Ray Fri, 07 Nov 2008 18:24:23 +0000 http://www.sales-lead-insights.com/?p=319#comment-3181 Interesting..what percent of the 67 actually do the buying for advertising? What percent are influencers? What percent work for hospitals or manufacturers? Do you know if any of these questions were included in the demographic capture part of the survey or is it to be assumed all 67 are buyers? Interesting..what percent of the 67 actually do the buying for advertising? What percent are influencers? What percent work for hospitals or manufacturers? Do you know if any of these questions were included in the demographic capture part of the survey or is it to be assumed all 67 are buyers?

]]>