http://www.sales-lead-insights.com/2008/sales-marketing-report/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Tue, 08 Nov 2011 20:57:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.sales-lead-insights.com/2008/sales-marketing-report/comment-page-1/#comment-1673 Sales leads play a big role in B2B marketing and sales alignment | Sales Lead Insights: B2B Marketing Blog Tue, 19 Aug 2008 21:50:22 +0000 http://www.sales-lead-insights.com/?p=141#comment-1673 [...] comment on an earlier post, Closing the Gap Between Sales and Marketing: New Report, got me thinking about the role of sales leads in marketing and sales alignment from a [...] [...] comment on an earlier post, Closing the Gap Between Sales and Marketing: New Report, got me thinking about the role of sales leads in marketing and sales alignment from a [...]

]]> http://www.sales-lead-insights.com/2008/sales-marketing-report/comment-page-1/#comment-1533 Parker Trewin Tue, 05 Aug 2008 00:57:52 +0000 http://www.sales-lead-insights.com/?p=141#comment-1533 Mac, We commissioned a similar report, "Improve Lead Generation and Clean Up Your Pipeline" from CSO Insights. They surveyed over 2,000 sales and marketing professionals and it also found that lead quality was a critical factor in the Sales and Marketing disconnect. The big news is the cost: The report said that companies that aren't aligned on lead quality suffer a 10% drop in closing percentages and a 5.7% drop in revenue. I wonder why, with so much at stake, companies aren't doing more about it. Mac, We commissioned a similar report, “Improve Lead Generation and Clean Up Your Pipeline” from CSO Insights. They surveyed over 2,000 sales and marketing professionals and it also found that lead quality was a critical factor in the Sales and Marketing disconnect. The big news is the cost: The report said that companies that aren’t aligned on lead quality suffer a 10% drop in closing percentages and a 5.7% drop in revenue. I wonder why, with so much at stake, companies aren’t doing more about it.

]]>