Comments on: Sales leads play a big role in B2B marketing and sales alignment http://www.sales-lead-insights.com/2008/sales-leads/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Tue, 08 Nov 2011 20:57:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: uan.me http://www.sales-lead-insights.com/2008/sales-leads/comment-page-1/#comment-1818 uan.me Mon, 25 Aug 2008 05:55:59 +0000 http://www.sales-lead-insights.com/?p=142#comment-1818 <strong>Sales leads play a big role in B2B marketing and sales alignment...</strong> The definition of a qualified lead. This requires agreement between the marketing team and the sales team on the criteria that will be used to determine that a sales lead is qualified or “sales-ready.”... Sales leads play a big role in B2B marketing and sales alignment…

The definition of a qualified lead. This requires agreement between the marketing team and the sales team on the criteria that will be used to determine that a sales lead is qualified or “sales-ready.”…

]]> By: Zaza http://www.sales-lead-insights.com/2008/sales-leads/comment-page-1/#comment-1727 Zaza Fri, 22 Aug 2008 23:25:42 +0000 http://www.sales-lead-insights.com/?p=142#comment-1727 Where I work, sales leads are everything. I totally agree with you that a criteria has to be set by sales and marketing as to qualified leads.There was a time when we didn't set this and we encountered problems -- sales people rejecting the leads we pass on to them for the reason that they think they're not qualified. Now that the criteria has been set, the process is definitely faster and better, plus both departments are helping each other out instead of competing with each other. Where I work, sales leads are everything. I totally agree with you that a criteria has to be set by sales and marketing as to qualified leads.There was a time when we didn’t set this and we encountered problems — sales people rejecting the leads we pass on to them for the reason that they think they’re not qualified. Now that the criteria has been set, the process is definitely faster and better, plus both departments are helping each other out instead of competing with each other.

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