Comments on: 13 Don’ts of Promoting Events

By: Ashley K. Edwards

Ashley K. Edwards — Mon, 06 Jul 2009 20:09:27 +0000

Nice tips, and definitely ones to follow.

As an event planner, I would also say don’t forget to engage your audience. Make it interactive, and have attendees feel like they’re part of the experience. That might be via Q&A sessions, networking opportunities tied to the event, prize/raffle giveaways, etc.

By: rebekah donaldson

rebekah donaldson — Fri, 15 Feb 2008 22:51:20 +0000

For the average company or association’s B2B event, don’t count on free publicity via media coverage — an experienced reporter will rarely write about ‘XYZ will hold a seminar.’ Instead I’ve found better ROI on pursuing ‘afterglow’ coverage. On this approach we poll decision makers who attend the event about hot button issues, then offer an exclusive on the results to the single outlet that has the best reach for the clients’ executive audience. Also the client can add value for attendees after the event by getting in touch to report the results. I’ve seen such emails really engage, leading to higher than average click throughs and response rates.

By: Rene Zamora

Rene Zamora — Tue, 12 Feb 2008 16:11:33 +0000

Don't forget the opportunity to nurture your existing customers/clients. Treat your customers like gold in front of prospects and your prospects will want to become part of the crowd.

By: Mac McIntosh

Mac McIntosh — Thu, 07 Feb 2008 05:50:24 +0000

Good point CeCe. Archived, recorded webcasts or webinars, available for on-demand viewing are essential.

I often sign up for a webinar knowing that a conflict will prevent me from attending the live event, but hoping that I'll be sent a link to access the archived recording at a more convenient time.

By: Cece Salomon-Lee

Cece Salomon-Lee — Thu, 07 Feb 2008 02:20:57 +0000

If you’re doing an online event, another consideration is:
Don’t forget to provide an archive. People will want to access the archive to review the content or see it for the first time.