Comments on: Tight Marketing Budget? A Strategy to Make the Most of What You’ve Got http://www.sales-lead-insights.com/2008/marketing-budget/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Thu, 11 Mar 2010 10:21:01 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Michael A Brown http://www.sales-lead-insights.com/2008/marketing-budget/comment-page-1/#comment-526 Michael A Brown Thu, 17 Apr 2008 15:46:46 +0000 http://www.sales-lead-insights.com/2008/marketing-budget/#comment-526 <p>Hi Mac! Your advice re focusing on leads and sales v. branding is absolutely correct. </p> <p>In fact, companies cannot brand anything. Only customers can create a brand, and they do so over time based on the company's performance. Therefore, "brand" is reputation, not logo or slogan.</p> <p>In tough times and good times, the best known way to establish a powerful brand is by wooing and winning viable customers, serving them well, and then finding more like them.</p> <p>Michael A. Brown www.michaelabrown.net</p> Hi Mac! Your advice re focusing on leads and sales v. branding is absolutely correct.

In fact, companies cannot brand anything. Only customers can create a brand, and they do so over time based on the company’s performance. Therefore, “brand” is reputation, not logo or slogan.

In tough times and good times, the best known way to establish a powerful brand is by wooing and winning viable customers, serving them well, and then finding more like them.

Michael A. Brown
http://www.michaelabrown.net

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