Comments on: The Definition of Marketing?

By: Mac McIntosh

Mac McIntosh — Tue, 22 Apr 2008 21:29:30 +0000

Kerry,

Check out my Web site’s Learning Center http://www.sales-lead-experts.com/tips.

Mac

By: Kerry Beasley

Kerry Beasley — Tue, 22 Apr 2008 18:46:16 +0000

Hi Mac, I am researching the field of sales lead/customer relationship management. I was formerly in Search (SEO) field. I've been looking for blogs that can educate me about what is a new industry for me(lead generation, lead resellers, online lead purchasing, etc.) Your blog is exactly the industry information I have been looking for.

I work for a rapidly growing company that provides a scaleable sales lead management application for many industries. It is also priced wholesale to be resold and used as a CRM.

Can you recommend other up to date reading material/blogs/RSS, etc. on the web?

By: Ernest Nicastro

Ernest Nicastro — Tue, 15 Apr 2008 02:06:50 +0000

But Mac, you're presupposing the people on this august committee were actually interested in creating that "Aha! I get it now" moment. These folks are highly intelligent, highly educated (probably largely academic) beings. And of course any definition they arrived at had to reflect this. OK, I'm being a bit cynical and sarcastic.

What the AMA has come up with here is a "camel." You see, a camel is a horse designed by a committee. This "camel" is a convoluted, high-brow sounding, garbled mess. You would have hoped that an organization like the AMA could have done a lot, lot better.

I'll take a quick stab at creating a more straightforward definition. How's this? "Marketing is the art and science of publicizing and promoting a company and its offerings so as to predispose the public to make purchases and become loyal and profitable long-term customers."

Still too wordy but I think its more to the point of what the purpose of marketing really is.