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BtoB 2008 Lead Generation Guide
As I specialize in helping my clients use BtoB marketing to drive more leads and sales, I am always on the lookout for useful information I can use to improve lead generation results.
If more leads and sales from your marketing is your goal as well, I think that you will get a lot out of BtoB Magazine’s 2008 Lead Generation Guide.
Over 35 articles cover a wide variety of topics– including email, direct mail, integration, tools & metrics, online/search, events, and social media– so there are plenty of ideas you can get to improve your BtoB lead generation.
And if you want some ideas about how to make the best use of all the media options available today for BtoB lead generation, you may be interested in my column “Media choice depends on lead-generation objectives” on page 8.
