« Marketing-for-Leads Guide: Step 3 – How much revenue needs to come from marketing’s leads? | Main | Marketing-for-Leads Guide: Step 4 – Define “qualified sales lead” »
Decision Makers Choose B2B Websites as a Preferred Source of Information According to New Survey
A new study by the Association of Online Publishers in the UK shows that 97 percent of business decision makers chose B2B websites as the media most used for work.
The survey was conducted online across a representative sample of 751 respondents in the UK in May 2008.
Additional findings include:
- 51 percent of business decision makers chose business websites as their preferred source of business information.
- 60 percent ranked business websites as an essential source of information in their work.
- 60 percent consider business websites as sources of information that they couldn’t get elsewhere.
- 56 percent say that B2B websites are their first choice when researching/informing business decisions.
- 55 percent rank business websites as their first choice for researching/informing purchase decisons.
- 54 percent put business websites at the top spot for gathering sector news.
70 percent of the B2B decision makers who participated in the study found that business websites offer more engaging content and advertising than other business information sources and considered them to:
- Offer instant access to information (79 percent)
- Save time (77 percent)
- Offer innovative ways to access information (74 percent)
- Allow business decision makers to interact with peers more efficiently (69 percent)
The survey further revealed that 82 percent of all business decision makers use at least one B2B digital delivery mechanism for work, rising to 91 percent among regular B2B websites users. Email alerts/newsletters are the most popular (51 percent).
More details are available here.
