Comments on: Simple Steps to a B2B Marketing Plan http://www.sales-lead-insights.com/2008/b2b-marketing-plan/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Mon, 19 Jul 2010 00:02:07 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Justin Baker http://www.sales-lead-insights.com/2008/b2b-marketing-plan/comment-page-1/#comment-2646 Justin Baker Sun, 05 Oct 2008 01:38:28 +0000 http://www.sales-lead-insights.com/?p=143#comment-2646 Interesting article Mac. Sometimes the most important strategies are also the most simple. Interesting article Mac. Sometimes the most important strategies are also the most simple.

]]> By: Justin Baker http://www.sales-lead-insights.com/2008/b2b-marketing-plan/comment-page-1/#comment-2563 Justin Baker Tue, 30 Sep 2008 03:39:57 +0000 http://www.sales-lead-insights.com/?p=143#comment-2563 Another reason is that the participants in a company's marketing efforts have a pretty good understanding of the overall plan and would prefer to spend their time fulfilling duties than re-hashing a bunch of fact they are already aware of. Formally writing out a plan is something that has benefits, but those benefits need to be weighed against the opportunity cost of working time. Another reason is that the participants in a company’s marketing efforts have a pretty good understanding of the overall plan and would prefer to spend their time fulfilling duties than re-hashing a bunch of fact they are already aware of.

Formally writing out a plan is something that has benefits, but those benefits need to be weighed against the opportunity cost of working time.

]]> By: Andrew Baglia http://www.sales-lead-insights.com/2008/b2b-marketing-plan/comment-page-1/#comment-2478 Andrew Baglia Wed, 24 Sep 2008 01:45:42 +0000 http://www.sales-lead-insights.com/?p=143#comment-2478 One strong benefit from developing and using a marketing plan is experience or wisdom. Once established, a marketing plan seems like a great way to learn from your own mistakes, and have the power to adjust the course, as noted above. One strong benefit from developing and using a marketing plan is experience or wisdom. Once established, a marketing plan seems like a great way to learn from your own mistakes, and have the power to adjust the course, as noted above.

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