Comments on: Ten Tips for Successfully Launching Your New B2B Product or Service

By: b2b marketing agency

b2b marketing agency — Fri, 11 Apr 2008 16:52:52 +0000

[...] for a campaign devised by Big Communications. …http://www.creativematch.co.uk/viewNews/?95795Ten Tips for Successfully Launching Your New B2B Product or ServiceIf your b2b marketing plans include launching a new product or service, I think you??ll find this [...]

By: James Prickitt

James Prickitt — Sat, 08 Mar 2008 00:44:13 +0000

Amy,

Also consider social media. Bookmark the page with your product announcement in del.icio.us, Google Bookmarks, and other sites. (I’m not saying Digg because Digg is often not a B2B crowd. It may apply in some cases.)

Install the StumbleUpon toolbar into your Firefox browser and “Stumble It”. You’d be surprised at the steady stream of traffic that “stumbles” on your product. Probably a trickle, but if you have something catchy it can become a river, and if you are in a niche even a few interested prospects can make a difference.

And get a handful of friends and co-workers to do it too…

And remember to use your target keywords in the link and description (not just the product name) …

I’ve been using http://www.socialmarker.com/ to make it easier to manage my bookmarking accounts.

Hope that helps–

By: Mac McIntosh

Mac McIntosh — Fri, 07 Mar 2008 04:49:43 +0000

Amy,

The easiest way to answer your question is to point you to a couple of articles I've written on the subject:

Marketing for leads - are you asking the right questions?

B2B Marketing - prove it's paying off

Thanks, Mac

By: Amy Hawthorne

Amy Hawthorne — Wed, 05 Mar 2008 21:52:36 +0000

This post has good timing and yet maybe a little late for me as I launched a new product today. I think we followed most of your tips though. We tried our best to use as many platforms as possible to get the word out. We posted it to our blog, sent out a press release, added it to our website, and announced it at MarketingProf's B2B 2.0 Expo virtual tradeshow (the new product is data service for events). Hopefully we will get some good coverage.

Mac, Can you tell me a little more about what you consider to be the "right" success metrics. To me it is ultimately revenue, but that is not very immediate. What are your thoughts?