Comments on: Viral videos for marketing: A difficult balance http://www.sales-lead-insights.com/2007/viral-video/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Mon, 19 Jul 2010 00:02:07 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: George Wright http://www.sales-lead-insights.com/2007/viral-video/comment-page-1/#comment-240 George Wright Sun, 16 Dec 2007 05:56:16 +0000 http://www.sales-lead-insights.com/2007/viral-video/#comment-240 <p>Great Blog! As far as Blendtec results go, it is quite impressive to watch... B2C business has improved by 500 percent... There are also some significant results in the Blendtec B2B arena. Improvements in "Brand Awareness" drives results in many ways.</p> Great Blog! As far as Blendtec results go, it is quite impressive to watch… B2C business has improved by 500 percent… There are also some significant results in the Blendtec B2B arena. Improvements in “Brand Awareness” drives results in many ways.

]]> By: Pam O'Neal Mickelson http://www.sales-lead-insights.com/2007/viral-video/comment-page-1/#comment-238 Pam O'Neal Mickelson Fri, 14 Dec 2007 21:50:48 +0000 http://www.sales-lead-insights.com/2007/viral-video/#comment-238 <p>Wow, that's a super idea. I've repackaged white papers and other content into a magazine or journal before, but I never thought of the "Five Most Requested" idea. Adds a whole new spin on marketing white papers and makes the reader feel like they need to get in on the action.</p> Wow, that’s a super idea. I’ve repackaged white papers and other content into a magazine or journal before, but I never thought of the “Five Most Requested” idea. Adds a whole new spin on marketing white papers and makes the reader feel like they need to get in on the action.

]]> By: Mac McIntosh http://www.sales-lead-insights.com/2007/viral-video/comment-page-1/#comment-236 Mac McIntosh Fri, 14 Dec 2007 20:43:51 +0000 http://www.sales-lead-insights.com/2007/viral-video/#comment-236 <p>Cece, Repackaging content to extend its life is a great idea.</p> <p>I know one B2B marketer who's offer for a compilation of her company's "Five Most Requested White Papers" outpulls any of the individual five.</p> Cece, Repackaging content to extend its life is a great idea.

I know one B2B marketer who’s offer for a compilation of her company’s “Five Most Requested White Papers” outpulls any of the individual five.

]]> By: Cece Salomon-Lee http://www.sales-lead-insights.com/2007/viral-video/comment-page-1/#comment-235 Cece Salomon-Lee Fri, 14 Dec 2007 17:06:48 +0000 http://www.sales-lead-insights.com/2007/viral-video/#comment-235 <p>You highlight a good point about the balance between making something "viral" vs. the benefits that the company receives in terms of sales or buzz via blog mentions. And Pam's comment clearly highlights a great approach for doing a viral campaign for B2B marketing.</p> <p>I would also argue that companies should see if previous webinars, podcasts, online demos and videos can still have value for a company. For example, my company introduced an online directory of archived B2B webcasts, videos and podcasts (htpp://www.Insight24.com). This way, you can generate the most ROI from this content before undertaking the cost and time of a viral campaign. </p> <p>Do you agree?</p> <p>Best, Cece</p> You highlight a good point about the balance between making something “viral” vs. the benefits that the company receives in terms of sales or buzz via blog mentions. And Pam’s comment clearly highlights a great approach for doing a viral campaign for B2B marketing.

I would also argue that companies should see if previous webinars, podcasts, online demos and videos can still have value for a company. For example, my company introduced an online directory of archived B2B webcasts, videos and podcasts (htpp://www.Insight24.com). This way, you can generate the most ROI from this content before undertaking the cost and time of a viral campaign.

Do you agree?

Best,
Cece

]]> By: Pam O'Neal Mickelson http://www.sales-lead-insights.com/2007/viral-video/comment-page-1/#comment-233 Pam O'Neal Mickelson Fri, 14 Dec 2007 15:56:57 +0000 http://www.sales-lead-insights.com/2007/viral-video/#comment-233 <p>My company executed a B2B viral video campaign recently and I posted a very detailed case study on how to make these programs work for B2B at http://www.theb2blead.com/category/viral-marketing/.</p> <p>I also addressed some of the concerns you expressed about relevancy, branding and and results. Hope you enjoy it as much as I enjoy your blog.</p> My company executed a B2B viral video campaign recently and I posted a very detailed case study on how to make these programs work for B2B at http://www.theb2blead.com/category/viral-marketing/.

I also addressed some of the concerns you expressed about relevancy, branding and and results. Hope you enjoy it as much as I enjoy your blog.

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