Comments on: Get in your prospect’s comfort zone: The right offer at the right time http://www.sales-lead-insights.com/2007/right-offer/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Mon, 19 Jul 2010 00:02:07 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Nicole http://www.sales-lead-insights.com/2007/right-offer/comment-page-1/#comment-941 Nicole Fri, 27 Jun 2008 15:33:26 +0000 http://www.sales-lead-insights.com/2007/right-offer/#comment-941 This is great advice.. nurturing clients IS like dating. And timing is essential. I've definitely found that lead management systems are crucial to establishing the right timing.. especially when one is dealing with hundreds of leads. Good free online lead management systems like Zoho and www.octopuscity.com are essential. This is great advice.. nurturing clients IS like dating. And timing is essential. I’ve definitely found that lead management systems are crucial to establishing the right timing.. especially when one is dealing with hundreds of leads. Good free online lead management systems like Zoho and http://www.octopuscity.com are essential.

]]> By: John Stewart http://www.sales-lead-insights.com/2007/right-offer/comment-page-1/#comment-581 John Stewart Sat, 10 May 2008 08:05:04 +0000 http://www.sales-lead-insights.com/2007/right-offer/#comment-581 <p>Timing is everything. That's why I think email marketing is not so efficient. A the probability of addressing the right person, at the right time, with the appropriate message is low. This is a multiplication of probabilities. Very fast you end up with 0.4 x 0.05 x 0.2 = 0.004 or 250 emails for one "lead".</p> <p>Get the timing right and you're 20 times better. Get the meassge right and you're 5 times better.</p> <p>Maybe use your website visits to alert you when to ask “Will you marry me?”.</p> Timing is everything.
That’s why I think email marketing is not so efficient.
A the probability of addressing the right person, at the right time, with the appropriate message is low. This is a multiplication of probabilities. Very fast you end up with
0.4 x 0.05 x 0.2 = 0.004 or 250 emails for one “lead”.

Get the timing right and you’re 20 times better.
Get the meassge right and you’re 5 times better.

Maybe use your website visits to alert you when to ask “Will you marry me?”.

]]> By: Jon Miller http://www.sales-lead-insights.com/2007/right-offer/comment-page-1/#comment-239 Jon Miller Sat, 15 Dec 2007 16:31:34 +0000 http://www.sales-lead-insights.com/2007/right-offer/#comment-239 <p>We recently wrote a whitepaper on this same topic, called "Lead Nurturing - Dating for B2B Companies?". We thinking marketers can learn lead management best practices by looking at dating. You need to deepen your relationship with prospects over time, interacting in a variety of settings, learning more about each other's needs and capabilities while progressing seamlessly from one interaction to the next. And you need to know when to commit more resources to the relationship as well as when to pull back and give the prospect some space.</p> We recently wrote a whitepaper on this same topic, called “Lead Nurturing – Dating for B2B Companies?”. We thinking marketers can learn lead management best practices by looking at dating. You need to deepen your relationship with prospects over time, interacting in a variety of settings, learning more about each other’s needs and capabilities while progressing seamlessly from one interaction to the next. And you need to know when to commit more resources to the relationship as well as when to pull back and give the prospect some space.

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