Comments on: Remind Your Customers You’re Around http://www.sales-lead-insights.com/2007/remind/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Tue, 13 Jul 2010 17:15:21 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Brian Margolis http://www.sales-lead-insights.com/2007/remind/comment-page-1/#comment-94 Brian Margolis Thu, 03 May 2007 15:09:18 +0000 http://www.sales-lead-insights.com/2007/remind/#comment-94 We found that we can put some of this on auto-pilot. We set up an email auto-responder system that sends out mailings on a pre-defined basis. For example, we have different messages sending out after they've been on our list for a week, a month, a quarter, a year, etc. Also, we have a process now for our postcard mailings that keep the messages simple, so a junior person can manage it as part of other ongoing tasks. This way we stay on top of it instead of that nagging feeling of "Gee, we really should be doing something about that." We found that we can put some of this on auto-pilot. We set up an email auto-responder system that sends out mailings on a pre-defined basis. For example, we have different messages sending out after they’ve been on our list for a week, a month, a quarter, a year, etc.

Also, we have a process now for our postcard mailings that keep the messages simple, so a junior person can manage it as part of other ongoing tasks. This way we stay on top of it instead of that nagging feeling of “Gee, we really should be doing something about that.”

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