How much new business do you need to meet your sales and marketing goals?

Did you know?

• Most companies report that they lose between 10% and 20% of their business each year due to competition, mergers and acquisitions, customers moving, going out of business, etc.
• Most companies report that marketing is responsible for finding 40-60% of the new business sales revenue opportunities, and that salespeople are responsible for finding the remainder on their own.

Take these facts and your internal estimates and use this simple calculation form to find a practical revenue amount your marketing efforts need to achieve.

If you don’t have the answers on the tip of your tongue, this can give you a jump-start toward understanding your numbers in more detail. This accountability can change marketing from looking like a “black hole” into being viewed as a fundamental investment that reaps rewards.

Download New Business Needed Worksheet

 

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marketing, B2B marketing, B2B sales, marketing strategy