Comments on: B2B marketing podcast: Why B2B marketers need to understand and support sales http://www.sales-lead-insights.com/2007/marcom-podcast/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Tue, 13 Jul 2010 17:15:21 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Marc Spector http://www.sales-lead-insights.com/2007/marcom-podcast/comment-page-1/#comment-173 Marc Spector Tue, 16 Oct 2007 12:36:59 +0000 http://www.sales-lead-insights.com/2007/marcom-podcast/#comment-173 <p>I sell advertising space for a living and your insight into the relationship between sales and marketing explains it in a nut shell. </p> <p>All too often marketing complains that sales does not follow up on inquiries, and getting them to do so is like pushing string up hill. </p> <p>Your definition of "inquiry" and "sales lead" needs to be pasted on all board room walls when they discuss marketing budgets. </p> <p>Good for you</p> I sell advertising space for a living and your insight into the relationship between sales and marketing explains it in a nut shell.

All too often marketing complains that sales does not follow up on inquiries, and getting them to do so is like pushing string up hill.

Your definition of “inquiry” and “sales lead” needs to be pasted on all board room walls when they discuss marketing budgets.

Good for you

]]> By: Loredana Niculae http://www.sales-lead-insights.com/2007/marcom-podcast/comment-page-1/#comment-160 Loredana Niculae Mon, 08 Oct 2007 14:15:41 +0000 http://www.sales-lead-insights.com/2007/marcom-podcast/#comment-160 <p>great topic for the podcast. I also tried to approach this in a series of topics on one <a href="http://btobmarketing.wordpress.com/2007/08/28/how-do-you-design-marketing-systems-that-generate-guaranteed-sales-results-i/" rel="nofollow">blog post</a>. In the business world, everyone is running to get sales… and more sales. Which is fare and just, ’cause this is why companies are founded after all. So marketing needs to be aligned as a strategy to produce and encourage sales. Even in investing in branding or any other long-term marketing programs, it’s still sales that will get the final result after all, so why not just have sales as your main goal in a marketing program, when, especially for b2b, this is guaranteed to be the only real and objective measure of success for your marketing programs <a href="http://btobmarketing.wordpress.com/2007/08/28/how-do-you-design-marketing-systems-that-generate-guaranteed-sales-results-i/" rel="nofollow">...</a></p> great topic for the podcast. I also tried to approach this in a series of topics on one blog post. In the business world, everyone is running to get sales… and more sales. Which is fare and just, ’cause this is why companies are founded after all. So marketing needs to be aligned as a strategy to produce and encourage sales. Even in investing in branding or any other long-term marketing programs, it’s still sales that will get the final result after all, so why not just have sales as your main goal in a marketing program, when, especially for b2b, this is guaranteed to be the only real and objective measure of success for your marketing programs …

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