Comments on: Will that conference be worth it? Lead follow-up is the key http://www.sales-lead-insights.com/2007/conference-followup/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Thu, 11 Mar 2010 10:21:01 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Andrew Roberts http://www.sales-lead-insights.com/2007/conference-followup/comment-page-1/#comment-1318 Andrew Roberts Tue, 22 Jul 2008 12:23:45 +0000 http://www.sales-lead-insights.com/2007/conference-followup/#comment-1318 We are a CD, DVD and Bluray manufacturing company, and as a result of following up on leads with a structured email communication plan it paid dividends in new business, so this advise really does pay off. We are a CD, DVD and Bluray manufacturing company, and as a result of following up on leads with a structured email communication plan it paid dividends in new business, so this advise really does pay off.

]]> By: Chris Parsons http://www.sales-lead-insights.com/2007/conference-followup/comment-page-1/#comment-118 Chris Parsons Wed, 29 Aug 2007 14:04:29 +0000 http://www.sales-lead-insights.com/2007/conference-followup/#comment-118 Our company recently showcased at <a href="http://www.ad-techlondon.co.uk/" rel="nofollow">ad:tecin London</a>. While we handled the bulk of the after show leads ourselves, we had so many that we decided to outsource some to a company our MD had earlier been approached by. To our surprise, it appeared to work pretty well. Although we would never outsource this kind of thing for potentially big leads, it did mean that our "may possibly be of some limited interest" list came back to us heavily filtered! Our company recently showcased at ad:tecin London. While we handled the bulk of the after show leads ourselves, we had so many that we decided to outsource some to a company our MD had earlier been approached by.

To our surprise, it appeared to work pretty well.

Although we would never outsource this kind of thing for potentially big leads, it did mean that our “may possibly be of some limited interest” list came back to us heavily filtered!

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