Live Event Oct. 2: How to Drive More Leads and Sales with Marketing Events

I hope you’ll join me October 2 for a live session that will make your event marketing take off! If you’ve attended one of my speaking engagements, you’ll know I work hard to bring the latest proven strategies, tactics, tips and techniques.

For this session I’m focusing on how to maximize your leads and new business with marketing events like webinars, live seminars and workshops, executive briefings, teleconferences and trade shows– all hot topics in today’s business-to-business marketing.

“How to Drive More Leads and Sales with Marketing Events”

MarketingProfs Business-to-Business Forum 2007 - Day 2
Where: Chicago, IL
When: Oct. 1-2, 2007

By attending, you’ll learn

• when and how to use live and Web seminars, workshops, executive briefings, teleconferences and trade shows to move your prospective customers from awareness and interest to consideration and purchase;
• a simple yet powerful 4-step approach to making your events as successful as they can be;
• 10 things to do (and 10 things to avoid) in order to make your events as successful as possible;
• the insider secrets for boosting your attendance and results, and more.

We guarantee that when you leave this session you will:

• clearly understand which kinds of marketing events work best–depending on your prospective customers’ roles in the decision process, and the stage of their buying cycle;
• go back to your office armed with the information you need to drive more leads and sales with your marketing events.

If you’re coming to the conference, please let me know specific questions you have, in comments below or via email.

The 2-day conference is filled with great speakers and great ideas that span a wide spectrum of marketing practices, from brand building to lead generation to customer retention, so it’s well worth your time attending. Here is more information:

MarketingProfs Business-to-Business Forum 2007