Entries from October 2007
Step-by-step B2B marketing event planning spreadsheet
The Event Checklist is a simple Excel spreadsheet you can use when planning any kind of marketing or sales event including live seminars or workshops, webinars or webcasts, trade show exhibits, etc.
This is a step-by-step list including the due date, task to be done, and who is to be responsible for it. The process includes:
- Marketing pre-planning
- Arranging facilities, travel and staffing
- Preparing displays and promotional materials
- Confirming schedules and setting meetings with key contacts
- Two waves of pre-event promotion
- Reconfirming all shipping, travel and lodging
- Sending or emailing “see you tomorrow” reminders just before the event
- At-show management and promotion
- Follow-up with requests plus missed contacts
- Analyze the process and start checklist for next year’s event
Download Event Checklist
B2B marketing podcast: Why B2B marketers need to understand and support sales
Dianna Huff, a fellow B2B marketing professional and friend who describes her services as “B-to-B Marketing Communications Consulting and SEO Copywriting Services” invited me to be a guest on her MarCom Strategist Podcast.
Dianna and I talked about the difference between inquiries and qualified sales leads, why marketing need to understand the sales process, and why B2B marketers need to work to ensure they are getting measurable results.
We also discussed
- why marketing should be involved in the sales process;
- tactics marketers can use to generate more qualified sales leads;
- the role of “offers” or “calls-to-action” in the various stages (lead generation, lead cultivation and lead qualification) of your sales lead management programs;
- and why marketing needs to toot its own horn.
If any of this sounds like it would benefit your organization, please listen in on our twenty minute conversation. The podcast is available at http://marcom-writer-blog.com/?p=158.
