Comments on: My 2007 B2B Marketing And Sales Wish List http://www.sales-lead-insights.com/2006/wish/ A B2B LEAD GENERATION, MARKETING & SALES BLOG Mon, 19 Jul 2010 00:02:07 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Chris Bloor http://www.sales-lead-insights.com/2006/wish/comment-page-1/#comment-65 Chris Bloor Sun, 11 Feb 2007 06:43:28 +0000 http://www.sales-lead-insights.com/2006/wish/#comment-65 Paying sales people what they are worth can transform any business but recognizing their ideas publicaly and in front of their peers and rewarding them for initiative can do so virtually overnight! So many people go through life with little or no recognition. A little praise works wonders! Great post! Paying sales people what they are worth can transform any business but recognizing their ideas publicaly and in front of their peers and rewarding them for initiative can do so virtually overnight!

So many people go through life with little or no recognition. A little praise works wonders!

Great post!

]]> By: Mac McIntosh http://www.sales-lead-insights.com/2006/wish/comment-page-1/#comment-55 Mac McIntosh Thu, 21 Dec 2006 20:10:37 +0000 http://www.sales-lead-insights.com/2006/wish/#comment-55 Jonathan, Good point. Using projected contribution to sales revenue and ROI is a sure way to get B2B marketing budgets approved. My clients who do so earn the respect of the company's c-level executives and get a bigger budgets approved as a result. Jonathan,
Good point. Using projected contribution to sales revenue and ROI is a sure way to get B2B marketing budgets approved. My clients who do so earn the respect of the company’s c-level executives and get a bigger budgets approved as a result.

]]> By: Jonathan Miller http://www.sales-lead-insights.com/2006/wish/comment-page-1/#comment-54 Jonathan Miller Thu, 21 Dec 2006 18:26:15 +0000 http://www.sales-lead-insights.com/2006/wish/#comment-54 I totally agree with the management point that Marketing is an investment in the company's future. It is important to point out that B2B marketers need to do a better job of framing discussions about marketing spending and marketing results in terms of hard metrics like revenue and growth (instead of framing the issue in terms of costs). They can do this by including revenue forecasts in marketing budget proposals by including business cases that show how marketing activities will drive revenue. I totally agree with the management point that Marketing is an investment in the company’s future. It is important to point out that B2B marketers need to do a better job of framing discussions about marketing spending and marketing results in terms of hard metrics like revenue and growth (instead of framing the issue in terms of costs). They can do this by including revenue forecasts in marketing budget proposals by including business cases that show how marketing activities will drive revenue.

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