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A Few Things B2B Marketers Can Be Thankful For
Here’s a random assortment of products and services that make the job of a B2B marketer easier. For those in the United States, enjoy your Thanksgiving holiday!
A good proofreading service
Even if the whole team goes through all your marketing collateral with a fine-toothed comb, an outsider’s eye can catch mistakes or at the very least, provide peace of mind. (One example service: ProofreadNOW.com)
Stock photo sites
The search capability of stock photo sites have come a long way. And the network of photographers has multiplied due to the Internet’s reach. Stock photo sites are also a way to find photographers you like to do custom work for your marketing campaign. iStockPhoto.com and Fotolia.com are two that I’ve enjoyed using.
A good quality headset
In this age of teleconferences, videoconferences, and webinars, the quality of your voice can make a difference when you’re not meeting face-to-face. I choose not to skimp in buying the right phone equipment, and I know sales people and marketers who buy their own equipment if they feel their company’s is sub-standard. I have had good experiences with Hello Direct because of fast shipping, extended product warranty and they replace faulty equipment when necessary.
Noise-cancelling headphones
Bose QuietComfort 3 Noise Canceling Headphones are great for when you’ve got to fly to the client or to an event. Both the sound quality and the noise cancellation works well. The headphones fold flat for easy packing, they’re comfortable, and they’re extremely effective at reducing the jet-turbine noise.
How about you? Add anything you’re thankful for in a comment; I’d be interested to hear.
Mac, my list is exactly the same with one exception – I still have my Bose QC headphones but I switched to some Shure in-ear headphones. You can use a disposable foam collar so they don’t get gross (and your ears won’t sweat like in the Bose), they take no batteries (key, as the Bose are useless when the battery dies), they reduce more outside noise without actually changing the sound, and the case is less than a quarter the size of the Bose (big for travellers).
But the Bose do sound great, and either of these do make you actually feel better after long flights.
I’d add SAAS survey tools such as http://www.surveymonkey.com to the list too.
Happy New Year!
Posted by: John Wall | Jan 1, 2007 at 11:37 am
John,
Good tip about Shure in-ear headphones. They take up less space in the laptop bag too.
Another online survey tool is http://www.zoomerang.com. Why do you prefer http://www.surveymonkey.com?
Posted by: Mac McIntosh | Jan 4, 2007 at 6:19 pm