Speaking Event 4/20: Get Marketing and Sales Working Together for Results

I’ll be speaking at this conference. I hope you’ll join us there for an informative session.

Direct Marketing to Business Conference

The Conference Focused Exclusively on B-to-B Direct Marketing
April 19 - 21, 2006
Omni Orlando Resort at ChampionsGate, FL

Get a $100 Discount on 3-day and 2-day packages! Use Discount Code: SPKVIP and KeyCode: McIntosh.
Register at: www.dmadmb.org

Be sure to attend my session on Thursday 9-10:15 a.m.!

The Truth About Cats and Dogs: Get Marketing and Sales Working Together For Results
Track: Prospecting & Lead Generation

Are you tired of feeling that your company’s salespeople, reps, dealers, or distributors are wasting the sales leads that you and your marketing team worked so hard to generate? And are you frustrated with hearing salespeople complain about your company’s marketing efforts and the poor quality or quantity of your hard-won sales leads? If so, you don’t want to miss this session. By attending, you’ll discover proven strategies and tactics for getting your marketing “cats” and the “big dogs” in sales working together.

You will learn:

• The three primary ways that marketing people can win over the salespeople
• How to get sales to follow up and report back on marketing lead results
• How to create an environment that encourages respect and collaboration between marketing and sales
• How to get the sales team to help you convince management to provide more money and resources for marketing and lead generation